The best free copywriting courses I've tried for myself.
You gotta communicate to sell, but you’re no Don Draper copywriter or master wordsmith -- and when you tip-toe towards persuasive communication for your calligraphy, photography, or other creative entrepreneurial pursuits, it comes off either robotic and impersonal. You gotta communicate to sell, but you’re no Don Draper copywriter or master wordsmith -- and when you tip-toe towards persuasive communication for your calligraphy, photography, or other creative entrepreneurial pursuits, it comes off either robotic and impersonal.
You’ve heard that copywriting is a lucrative niche. You’ve thought about expanding your services to include web pages, ads, and direct-response campaigns, but something’s holding you back. It’s your copywriting portfolio. For most writers, that “something” is not knowing where or how to begin. After all, how can you break into a competitive field like […]
* This post contains affiliate links. I may receive a commission if you purchase this tool, but it will not cost you anything additional. It’s one of the questions I get asked ALL.THE.TIME: “Ashlyn, how do I become a freelance copywriter?” And, while there’s no one process on how to be a copywriter, there are
High Quality Copywriting Help Look No More than UK Dissertation Writing Engaging, Professional Copywriting: Your Key to Academic Excellence In the quest for academic excellence, the power of words cannot be underestimated. Engaging, professional copywriting turns your research and ideas into persuasive, coherent, and impactful narratives. It’s about more than just good grammar and punctuation; it’s […]
You might be wondering, “What skills do I need to be a copywriter?” In other words, “What are the skills I need as a copywriter to pay the bills?” If you want to be a copywriter and land some great jobs as a new freelancer then this guide will help you figure out if being […]
The AIDA Formula is not just for sales letters and copywriting. It’s a handy framework for content writing, too.
Yes, you read that right. You need to optimize your content for your readers before you optimize it for search engines. Keyword-stuffed copy that’s backed with no reader-friendly strategy wil…
You gotta communicate to sell, but you’re no Don Draper copywriter or master wordsmith -- and when you tip-toe towards persuasive communication for your calligraphy, photography, or other creative entrepreneurial pursuits, it comes off either robotic and impersonal. You gotta communicate to sell, but you’re no Don Draper copywriter or master wordsmith -- and when you tip-toe towards persuasive communication for your calligraphy, photography, or other creative entrepreneurial pursuits, it comes off either robotic and impersonal.
Your copy is a massive piece of the conversion puzzle. If you want to successfully take a potential client or customer alllllll the way from the start of their buyer’s journey to the final point of whipping out their card to make a purchase (woohoo!), you need to know how to work your words […]
Everything you need to know to become a freelance proofreader (from an expert who started from scratch!)
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Whether you’ve been in business for 2 years or 2 minutes, you know that being an entrepreneur requires a slew of skills. You have to be a salesperson, a marketer, an accountant, a project manager, a designer, a social media expert, a researcher, and a copywriter - all while being an exper
As a creative business owner, you write a lot of marketing content. Use these 35 persuasive words to sell your products and services.
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You gotta communicate to sell, but you’re no Don Draper copywriter or master wordsmith -- and when you tip-toe towards persuasive communication for your calligraphy, photography, or other creative entrepreneurial pursuits, it comes off either robotic and impersonal. You gotta communicate to sell, but you’re no Don Draper copywriter or master wordsmith -- and when you tip-toe towards persuasive communication for your calligraphy, photography, or other creative entrepreneurial pursuits, it comes off either robotic and impersonal.
Elevate rankings and sales with expert Amazon copywriting. Optimize product listings and descriptions that capture customers' attention and drive conversions.
Bob Stone’s classic copywriting formula is useful in any kind of promotion.
Writing for both search engines & people can be tough. In this post, you'll learn how to effectively do SEO copywriting.
“What is your HoneyBook workflow—and which tools are the best ones to manage clients?” “Ashlyn, how do you manage clients ... especially the difficult ones?” “What disciplines do you have to help you start managing clients better?” Friend, if I were sitting with you on the patio at Taproom, an East Atlanta Kirkwood coffee-by-day-winebar-by-night (rriiiiggght!?!)
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You’ve heard that copywriting is a lucrative niche. You’ve thought about expanding your services to include web pages, ads, and direct-response campaigns, but something’s holding you back. It’s your copywriting portfolio. For most writers, that “something” is not knowing where or how to begin. After all, how can you break into a competitive field like […]
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In the bustling world of e-commerce, standing out on Amazon requires more than just listing products; it demands strategic optimization to attract and convert customers effectively. Amazon Listing Optimization Services play a crucial role in achieving this goal, offering specialized expertise to enhance product visibility, increase sales, and maximize overall performance on the platform. Understanding the benefits and strategies involved in these services can significantly impact your Amazon business success. What are Amazon Listing Optimization Services? Amazon Listing Optimization Services encompass a range of strategies and techniques aimed at improving the visibility and attractiveness of product listings on Amazon. These services are tailored to optimize various elements of your product pages, including titles, descriptions, images, keywords, and overall content structure. By leveraging expert knowledge and data-driven insights, these services ensure your products not only rank higher in search results but also compel potential buyers to click and make a purchase. Key Components of Amazon Listing Optimization Services 1. Keyword Research and Optimization Effective keyword research is fundamental to Amazon Listing Optimization Services. It involves identifying relevant search terms and phrases that potential customers use when looking for products similar to yours. By strategically incorporating these keywords into your product titles, bullet points, and descriptions, optimization specialists ensure your listings appear in relevant search queries, driving organic traffic and improving conversion rates. 2. Product Title Optimization Product titles are critical as they are often the first thing customers see when browsing search results. Optimization services focus on crafting clear, concise, and compelling titles that include important keywords while accurately describing the product's key features and benefits. Well-optimized titles not only improve search visibility but also attract clicks from interested buyers. 3. Compelling Product Descriptions Well-crafted product descriptions provide detailed information about the product's features, specifications, and benefits. Optimization services ensure descriptions are informative, engaging, and structured to highlight unique selling points. By addressing customer pain points and showcasing product advantages, optimized descriptions persuade potential buyers to make informed purchasing decisions. 4. High-Quality Product Images and Media Product images play a crucial role in capturing customer attention and conveying product quality. Optimization services emphasize the importance of high-resolution images that showcase the product from multiple angles, highlight key features, and adhere to Amazon's image guidelines. Including lifestyle images, infographics, and demonstration videos further enhances the visual appeal and credibility of your product listings. 5. Enhanced A+ Content (Enhanced Brand Content) For brand-registered sellers, Enhanced A+ Content allows for more visually appealing and informative product descriptions. Optimization services leverage this feature to create engaging multimedia content that tells a compelling brand story, showcases additional product benefits, and reinforces brand identity. Enhanced A+ Content has been shown to increase customer engagement and conversion rates significantly. Benefits of Amazon Listing Optimization Services 1. Improved Search Visibility and Ranking Optimized listings are more likely to appear higher in Amazon's search results for relevant keywords and search terms. By strategically optimizing product titles, descriptions, and keywords, optimization services increase your products' visibility to potential customers actively searching for similar items, thereby driving organic traffic and exposure. 2. Higher Click-Through Rates (CTR) Well-crafted titles and compelling product descriptions result in higher click-through rates (CTR). Optimized listings attract more clicks from interested buyers, indicating that your product information is relevant and compelling. This increased CTR not only improves immediate sales potential but also enhances overall listing performance metrics. 3. Increased Conversion Rates Effective Amazon Listing Optimization Services focus on converting product views into sales. By providing clear, detailed, and persuasive product information, optimized listings reduce buyer hesitation and encourage confident purchasing decisions. Enhanced product descriptions and visually appealing content contribute to higher conversion rates and improved sales performance. 4. Competitive Advantage In a competitive marketplace, optimized listings give your products a competitive edge. By highlighting unique selling points, addressing customer needs, and presenting products in the best possible light, optimization services help differentiate your offerings from competitors. This differentiation can lead to increased market share and sustained business growth. 5. Scalability and Long-Term Growth Amazon Listing Optimization Services are scalable and adaptable to evolving market trends and consumer preferences. Optimization specialists continuously monitor performance metrics, conduct A/B testing, and refine strategies to maximize listing effectiveness over time. This proactive approach ensures sustained growth and profitability for your Amazon business. Tips for Maximizing Amazon Listing Optimization Services 1. Partner with Experienced Professionals Collaborate with experienced Amazon Listing Optimization specialists or agencies with a proven track record of success. Look for expertise in keyword research, content creation, and performance analysis to maximize listing visibility and effectiveness. 2. Conduct Regular Performance Analysis Monitor key performance indicators (KPIs) such as search ranking, CTR, conversion rates, and sales metrics. Use data insights to identify areas for improvement and adjust optimization strategies accordingly. 3. Stay Updated with Amazon Policies and Best Practices Adhere to Amazon's guidelines for product listings, images, and content to avoid compliance issues. Stay informed about platform updates and best practices to ensure your listings remain visible and compliant. 4. Leverage Enhanced A+ Content (Brand Registered Sellers) Utilize Enhanced A+ Content to create immersive product experiences that resonate with customers. Incorporate multimedia elements like videos, comparison charts, and lifestyle images to enhance product appeal and engage potential buyers effectively. 5. Optimize for Mobile Users With a significant portion of Amazon shoppers browsing on mobile devices, ensure your listings are optimized for mobile responsiveness. Use concise, impactful content and visually appealing images that load quickly and provide a seamless shopping experience. Conclusion Amazon Listing Optimization Services are essential for maximizing your product's visibility, attracting more customers, and driving sales on the Amazon marketplace. By leveraging expert knowledge, strategic optimization techniques, and data-driven insights, these services ensure your listings stand out amidst competition and resonate with target audiences. Investing in Amazon Listing Optimization Services not only improves immediate listing performance but also sets the foundation for long-term growth and success in the dynamic e-commerce landscape. Elevate your Amazon business with effective listing optimization strategies and unlock its full potential for increased visibility, sales, and customer satisfaction.
* This post contains affiliate links. I may receive a commission if you purchase this tool, but it will not cost you anything additional. It’s one of the questions I get asked ALL.THE.TIME: “Ashlyn, how do I become a freelance copywriter?” And, while there’s no one process on how to be a copywriter, there are
