As business owners, understanding your audience is crucial. Diving a little deeper, we need to understand what motivates their decision-making and purchasing behaviour. When it comes to consumers, most people believe that purchasing decisions are made through a rational, logic-based consideration of available options on the market. You might be surprised to learn that neuroscience […]
The Shopify theme store is home to some gorgeous Shopify theme designs. Here are my three current favourites that are great options for wellness and lifestyle brands: By Fluorescent Design Inc I love…
Introduction We love web design, and it is our passion. Web design is a part of our life. Since 2000, we have watched what is happening in the web...
The word ‘holistic’ isn’t something you usually hear when it comes to branding, but it’s actually such an important (and underused) concept when it comes to design. Holistic means to treat the whole of something - not just a part.
Fresh, innovative, creative, minimalist...when digital design agencies are left to their own devices to make their own portfolio websites, that's when the magic...
Oh how I love font pairings! Choosing the right fonts for your website is so important and sets the tone for the whole experience. The fonts should align with your brand as well as be sustainable with web design. You’ll need to consider readability, size and weight. When pairing fonts you’ll want to make sure […]
