Pete Hawley and his beautiful young bride, Mary Jane "Micky" Hawley, probably c. 1945, in a cherished photo courtesy of their granddaughter, Shelley. Shelley says, "They were two very different people. Different religious backgrounds, different political views... but they made it work - and they were a lovely couple." When Pete Hawley was discharged from the army he must have felt he was ready for "the big time". Despite his pre-WWII success in Chicago he chose instead to move to New York. There he shared a studio with two friends who had served with him at Fort Mead - Sherwood Finley and Irving Werbin. Werbin was a lettering artist who would later become a partner in an ad agency called Irving & Morell. Finley did fashion illustrations "of men in Brooks Brothers suits," says Shelley. "They worked together for years." Around 1943, Pete Hawley had begun illustrating ads for Jantzen clothing. One has to wonder how this account came to be his... was it the result of his friendship with the fashion artist, Finley? If both men were working together in the Fort Mead art department and Finley already had established contacts in the fashion industry, its possible that he had passed the client along to Hawley, whose earlier work doesn't show any inclination toward fashion illustration. Whatever the case may be, the Jantzen account would prove to be one of the most fortuitous business relationships an illustrator could ever hope for. Over the next decade-plus Pete Hawley illustrated countless ads for the various divisions of the Jantzen clothing company. On these ads his style truly began to mature. Initially, in the early 40's, it was quite "straight" and literal. Gradually it became more playful and stylized. You can see in these ads from around 1950 that Hawley had become extremely confident and comfortable in his ability to portray a sort of innocent sexuality that was perfectly suited to the subject matter. Having the steady income of a lucrative advertising account and the opportunity to paint gorgeous girls in their underwear must have made Pete Hawley the envy of many of his peers! One can fairly say that by the early 50's Pete Hawley had established the signature "look" for Jantzen's foundation garment ads. That fresh, appealing style might have caught the attention of Esquire magazine's AD, because Hawley did two Esquire Girl pinups in the early 50's. As far as I know, this was his only foray into pinup art. Juxtaposing Pete Hawley's Jantzen lingerie and swimwear ads against his Esquire illustrations raises an interesting question: was he a pinup artist doing fashion illustrations or a fashion illustrator with a knack for pinup? Whatever the case, just imagine how much Pete Hawley must have enjoyed getting up to go to work every day! When I asked Shelley about her grandpa's Jantzen ads she wrote back, "I do know that he had models in their underpants at his house in the studio. LOL!" "I know that my grandma was a great sport." * Many thanks to Shelley Nugent for all her invaluable assistance with this week's series on her grandpa, Pete Hawley. * Thanks as well to Shane Glines of Cartoon Retro for generously allowing me to use his Pete Hawley Esquire Girl scan. * My Pete Hawley Flickr set.
Propaganda is most well known in the form of war posters. But at its core, it is a mode of communication aimed at influencing the attitude of a community toward some cause or position, and that doesn't have to be a bad thing. Although propaganda is often used to manipulate human emotions by displaying facts selectively, it can also be very effective at conveying messages and hence can be used in web design, too.
Here’s Your Hat…Whats Your Hurry? While the Duchess of Cambridge, like most new Moms today, will get a very un royal speedy exit from the hospital after giving birth to her new little p…
Colman's Mustard Polar Bear
i don't know what it's selling, but it was cute! credit: hong kong museum of history
What's the history of Necco Wafers? Here's a look back at how a company made the candy such a big hit that it would be on shelves for the next 100 years.
I love vintage advertisements! Today we are featuring 35 inspiring vintage advertisements. If you like vintage you might also want to check out some of our previous posts below. Design Inspiration: 25 Vintage Rock Posters 50 Modern Retro & Vintage Design Tutorials in Photoshop & Illustration 350+ Retro and Vintage Photoshop Brushes Chemcraft Atomic
Pabst Blue Ribbon Beer Pabst Brewing Company, Milwaukee, Wisconsin
From Mademoiselle, November 1965
From 'Teen, October 1973
vintage_ads - the new blog in LiveJournal. There should be new interesting records soon.
Bruce Halle, Chairman of Discount Tire and owner of the world's most comprehensive collection of tire posters What began with an impulse purchase by tire magnate Bruce Halle has evolved into what is assuredly the most expansive collection of antique tire posters ever assembled. From Continental to Vigor, impressive color lithographs from every major player in the history [...]
From the February 15, 1917 issue of Vogue Magazine. My vintage website: www.vintage123.com
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - - 8/27/18: Note to Mic12: please contact me at [email protected] 972-333-3517 2/3/16: Note - a video produced by 7Up includes this image, and 3 others at 30, 33, 40 & 41 seconds into the 68 second homage to 7Up's colorful history. www.youtube.com/watch?v=Fd8EonCcyAs If you like what you see, check out my 7Up UnCola poster offerings on eBay: www.ebay.com/usr/finishstrong312 - - - FOR SALE - - - A twin to this image in this same 60"x36" size is available on eBay [SOLD*]. Also, small sets of (4) 34"x21" original "Fallpaper" billboard reproductions printed in 1969 (click photos in first comment below) are available on a rotating basis via my shop on ebay, or contact me directly via Flickrmail (preferred). A few copies are in Near Mint condition, the rest are in perfect MINT, unused New Old Stock (NOS) condition and came to me in recent years still rolled up in their original postmarked Seven Up Company mailing tube . You will also see a variety of other even rarer retro 7Up UnCola posters listed for sale. If my collection contains more than 1 copy, the duplicates may be offered for others to enjoy. www.ebay.com/usr/finishstrong312?_trksid=p2047675.l2559 * Two more twin copies of this image in this same 60"x36" size will be available in the near future. Contact me if you have a serious interest in one of these. The total number of known copies of this poster is less than a dozen after 7 years of searching. A twin copy of this poster image can be seen from 4/1/17 through 12/31/17 at the site of the original Woodstock: flowerpowercruise.com/news/announcing-the-new-special-exh... The copyright date on this poster says 1970, but my 21'x10' Size "A" billboard has a 1969 copyright date in the lower left corner. Often attributed to Peter Max, this was actually done by Ed George who worked in-house at the J. Walter Thompson advertising company in Chicago. Being on staff, he was not allowed to add his signature to the original like the invited outside artists for The UnCola ad campaign. There are lots of modern reproductions of this unsigned transposed [7UP] "green" submarine on a sea of "yellow". How "Un" is that??? Proof that Peter Max did not produce ANY still images for 7Up (from his own mouth). Read the last line where he states that 7Up copied him! Shame, shame, shame. www.pbs.org/wgbh/market-warriors/blog/tagged/fakes/ Design #4 in the yellow poster offer from 1972. www.flickr.com/photos/30559980@N07/5809333595/in/set-7215... A 21'x10' billboard version has been acquired and is awaiting being photographed into a collage like the others in my collection. 12/20/14: finished billboard collage: www.flickr.com/photos/30559980@N07/16063538462/in/set-721...
