Some of the best lessons about PR come from experience rather than a classroom. This semester, I’m teaching a graduate seminar in public relations management at John Carroll University. This is the first week. One of the things I’m going to share is a list of tips that the professional I am now would like […]
When a negative situation is managed with a premeditated mitigation strategy, a potential crisis can be turned into a loyalty-building marketing event. Here ...
Media results garnered by public relations professionals enhance an SEO strategy.
Here’s a look at the important steps of the process, from building your résumé to nailing your interviews. Recent college grads understand the grueling and nerve-wracking process of searching for their first professional position. I took my last two-quarters of college online and graduated amidst the COVID-19 pandemic, which was a situation no class or […]
tl;dr: Well-known PR professional Ed Zitron has notes on how growing startups should approach public relations, what they should expect to pay, and what
Foot pain is a condition that affects almost half of adults. Fight back with these Prevention Tips for Foot Pain at Pain Resource
On Instagram, captions are now every bit as important as photos. Here, six of the top influencers share their tips for writing one that stands out.
You dream of starting a PR firm. Of having clients who pay you thousands of dollars per month on retainer to get them in front of their ideal audiences. You envision the power lunches and cool swag and hanging at exciting events rubbing shoulders with influencers and celebrities. Oh, and did I mention the swag? […]
Stop asking: What can others do for you? Start Asking: What Can You Do for Others?
If an airline involuntarily bumps you from a flight, chances are you can ask for a whole more than you think, like meal vouchers, a hotel stay or ju
6 reasons why public relations are important (+ start ASAP). Visibility, authority in your niche, more sales, more traffic.. for free!
PR trends continue to evolve in 2022. As we see e-commerce sales climb and social platforms such as TikTok hit an all-time high, it’s no surprise that PR has become a completely digital affair in the last few years. However, on the back of Facebook’s 2021 Meta rebrand, it’s possible that 2022 could bring something
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news. This article was originally published on PR Daily in June 2016. Something exciting happened at your company—and you want everyone to know about it. You can post it on social media, but that […]
September is such a good time to re-assess everything. Whether you have kids or not, the schools go back and everyone starts to re-engage with their work as we enter the final third of the year. So today I wanted to cover 3 ways to reset your business and your PR so you can achieve […]
Want to know what it looks like to elevate your brand and get visible through media exposure? Take this 2-minute quiz to find out.
Planning is Key if You Want to Earn Valuable Media Exposure As a PR professional, my job is to help businesses gain publicity, and everyone wants the simple solution. But the truth is that the only way to get real results from DIY PR is by taking an organized approach. With an organized and sys
These three tips will help you create a successful PR strategy for your small business until you're ready to hire a publicist.
Lauren Hopkins of the firm LBH & Co. gives her five tips on how to promote your blog or small business in the digital word.
What should you include and exclude in a music press release? Here are 5 quick tips that will help your music get the coverage that it deserves.
