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Barbie Dream Team #3427
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Best known as the inventor of the Barbie doll, Ruth Mosko Handler combined her marketing genius with her husband Elliot Handler’s creative designs to form Mattel, Inc. Starting in their garage in 1939, the Handlers produced Lucite gifts, wooden picture frames, and dollhouse furniture before developing their first toy, the Uke-A-Doodle, in 1947. It was the Barbie doll, created in 1959, that “ran off the counter.” By 1977 sales of Barbie dolls named after Ruth’s daughter had exceeded one billion dollars. Ruth Mosko Handler, the youngest of ten children, was born in 1916 in Denver to Jewish-Polish immigrants. Ruth preferred work to play, having grown up in a family where the idea of women working outside of the home was not unusual. She attributed her family’s entrepreneurial spirit partly to such circumstance. In 1956, while vacationing in Switzerland, Ruth and her fifteen-year-old daughter Barbara became transfixed by a window display of six 11-inch dolls in different ski outfits. They looked very similar to an idea that Handler had envisioned five years earlier—a child’s doll with an adult body and multiple outfits. In 1959 the first Barbie dolls went to market. The Ken doll, named for her son, soon followed. By late 1964, the Saturday Evening Post reported that Barbie products supported five thousand workers in Japan, eight hundred workers in California, and numerous press agents and advertising executives. Barbie had her own secretary to answer 20,000 fan letters a week. By 1968, the Barbie Fan Club had grown to 1.5 million members in the United States. In 1993, a “second issue” Barbie in its original box was sold at auction for over $5,000. Ruth received numerous awards for her accomplishments in business and philanthropy. She was named Woman of the Year in Business, was inducted into the Toy Industry Hall of Fame, received the American Cancer Society’s Volunteer Achievement Award, and was the first “Woman of Distinction” of the United Jewish Appeal. She died in Los Angeles in 2002, at the age of 86. Just as Ruth Handler was vitally important in managing the success of her companies, so are we in the praying for the Jewish people and nation of Israel. Our prayers for Jerusalem (Psalm 122:6) are our way of saying “We love you Israel, and will continue to be part of the voice that lets the rest of the world know of your importance to people everywhere.” For more on this story, visit: Jerusalem Prayer Team Articles Page. LIKE and SHARE this story to encourage others to pray for peace in Jerusalem, and leave your own PRAYERS and COMMENTS below. -------------------- Support the Jerusalem Prayer Team. Visit us now. LIKE and SHARE this story to encourage others to pray for peace in Jerusalem, and leave your own PRAYERS and COMMENTS below. -------------------- Support the Jerusalem Prayer Team. Visit us now.
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Eleni Hamasaki (@eleni.ig) posted on Instagram • Aug 1, 2021 at 5:15pm UTC
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