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The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. It is a fantastic opportunity for organizations. By turning employees into trusted brand ambassadors, companies bring their strongest asset and their most vocal internal advocates in direct contact with their customer base.

This is the layer responsible for how the User Interface looks like. How ingenious ? Let me rephrase , a UI developer converts the outputs from a UX/UI designer into real code and this “real code” is…