Editable Materials Sample Press Release (Word doc, 24 kb) Sample Letter to the Editor (Word doc, 22 kb) Sample Proclamation for a Public Library (Word doc, 28 kb) Sample Proclamation for an Academic or School Library (Word doc, 27 kb) 2018 Proclamation from Tennessee Materials Available to Purchase from the ALA Store Friend Your Library buttons, a customizable Friend Your Library poster, and a customizable Friend Your Library bookmark may be purchased at the ALA Store to use in conjunction with promoting National Friends of Library Week.
One of the best ways to make money as a blogger is to learn how to get sponsored posts for your blog. Knowing how to pitch a brand as an influencer is a skill that
Journalists aren't reading your press releases, but never fear: There's a better technique for building an audience for your brand.
SOSTAC® marketing plans [infographic] Applying PR Smith's SOSTAC® planning to digital marketing SOSTAC® is a marketing planning model, originally developed by PR Smith in the 1990s to help.
Make building a modern and effective PR plan easy with this guide + template from Influence & Co's Natalie Slyman.
Here’s what a PR agency isn’t going to tell you: the future of PR is going to rely on your own personal brand and self-promotion. And I, for one, am so glad. For some of you, the concept of public relations in 2021 might be almost unrecognizable. Social media influencers are getting press features in
If you ever felt that PR was only for "big businesses," Dr. Tiffany Eurich, PR expert, shares strategies for small businesses too.
Looking to make money on your blog? Here's everything you need to know about how to work with PR companies and how to convert a PR pitch into a sponsored post in 5 easy steps.
What is PR "ego-bait", anyway?
AV Integrators: learn how to guide your prospects through the awareness and evaluation phases to the point of making a purchase.
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
The inbound marketing process An infographic showing how to plan and manage inbound marketing I'm a big fan of the inbound marketing model, sometimes incorrectly referred to by the.
Curiosity Killed the Cat, Creativity Killed the Campaign Marketing's element of creativity makes choosing measurable goals and KPIs tricky. Nobody would
Everything you need to know about developing a powerful venue marketing strategy and driving profits and growth.
I often hear ridiculous PR myths. PR company's don't want to lose their jobs but you can do your PR for free with free publicity! Start now with this course
A well-crafted public relations plan establishes goals, measureable objectives, strategies and supporting tactics to keep everyone on track.
Great brands are great storytellers. They understand that stories have the power to captivate and engage audiences on a deeper level.
I often hear ridiculous PR myths. PR company's don't want to lose their jobs but you can do your PR for free with free publicity! Start now with this course
Learn all you need to know about digital marketing from what it is, to its importance and the key components of a digital marketing strategy.
I’ve come across a few versions of the Retrospective Starfish, but I saw it being used via twitter, and wondered why there wasn’t a likeable little starfish in the middle. So I drew one. Hello little fella… If you’re wondering what this model is all about – check out this blogpost: The Retrospective Starfish
Bestselling author and PR consultant Joan Stewards shares the 13 best websites you can use to publicize, promote, and advertise your book for free.
Updated 1/3/208 ... Looking for good tweet examples for your Twitter marketing? Good tweets are super easy when you have a great resource to get your ideas flowing! This is my cool Twitter tweets swipe file!
Fact sheets are awesome documents which have a multitude of use-cases. A fact sheet summarizes critical information about any topic, business or product/service and showcases it in a visually stunning and easy to grasp manner. Learn how to write a fact sheet using our pre-made fact sheet template.
Transformational change just “feels” hard, don’t you think? It’s an unsettling, unpleasant, “when is life going to return to normal” kind of thing. Learn about t…
Learn how to use your other digital communication channels to increase your email marketing reach and vice-versa.
I'm not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer evangelism. In terms of my own approaches to marketing, I have reasonably good instincts but nothing resembling formal training. That said, I know when something is awful. A few years ago, my friend and occasional
In this article, we will cover the basic of press releases: how to write them, best practices, and how they fit into your SEO strategy.
A detailed, action-oriented explanation of strategic planning process from mission, vision and values to strategic priorities, goals, KPIs, and initiatives.
With the amount of time you spend on your PR pitch before you send it, it’s important to increase chances of it turning into the publicity you crave!
You did it. The day has finally arrived. You spent countless hours pouring over copy, building out your website and digital products, triple checking your opt-in forms, setting up your analytics, and you’re ready to LAUNCH. So you send out the email, publish an image to the ‘gram, and… ::crickets:: You start to wonder, “Is […]
