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Social media marketing has become a full-time second job for anyone who owns a business whether it be brick and mortar, direct sales, network marketing, or online marketplaces. Entrepreneurs need to be online to be seen and heard in today’s technology driven...

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★ ★ Gifted and Talented: Design A Walking Tour ★ ★ A "print and go" project based learning unit for the middle grades! Students work to research and design a walking tour for a location of their choice! They will create a website and/or a brochure as well as design a social media marketing plan and an app. ★Check it out!: This unit is included in the Gifted and Talented Upper Elementary Units Bundle at a discounted price! About this Product: The unit is designed with a cover page for easy photocopying as a workbook style unit. The 25 page unit is “print and go”. All workspace is included in the packet. The students will simply need the internet to complete their research. The unit guides students through researching famous walking tours, picking a city to create a walking tour, choosing and researching 10 locations, creating information "at a glance" sheets for each location, finding or taking photographs of these locations, creating a map of the locations, and compiling their information on an easy to navigate brochure and/or website. The unit provides extension by asking students to create a marketing social media plan and plans for an app for their tour! Use in the Classroom: I designed this project based learning activity to be completed by my 4th-7th gifted and talented classes. We focused on collaborating to create a walking tour of our small town. Inspired by walking tours like the Freedom Trail in Boston, the students picked the locations, researched and photographed the locations, and designed a brochure and a website for our walking tour. The older grades also created social media accounts and posted pictures of their tour research. This was truly a project based learning experience with the goal of creating a genuine walking tour to be used by their community. In following years, I allowed students to work independently and pick any city of their choice. The culminating project felt just as meaningful, since student choice was involved. Students still utilized a website and brochure to share their tour and brainstormed what their social media accounts would look like as well as an app they would produce for users to digitally access their tour. Included in this Unit: ♦ Three page teacher guide ♦ Page 1: Student Packet Cover Page ♦ Page 2: What is a Walking Tour? ♦ Page 3: Project Overview ♦ Page 4-7: Walking Tour Location & Stops Brainstorming ♦ Page 8: Walking Tour Stops Decisions ♦ Page 9-18: Walking Tour "Stops At A Glance" Info Sheets ♦ Page 19-20: Compile Informational Pictures ♦ Page 21: Digitally Design Your Map / Route ♦ Page 22: Calculate Cost & Decide Tour Overview ♦ Page 23: Website/Brochure Project Information/Directions ♦ Page 24: Design a Social Media Marketing Plan ♦ Page 25: Design a Walking Tour App Credits: Graphics from Teacher Resource Force and Kate Hadfield Designs ***************************************************************************** Related Products: Gifted and Talented Middle Grades Unit Bundle at a discounted price! Gifted and Talented Unit - Logo Design Gifted and Talented Unit - Fantasy Fiction Worlds Fanatics Gifted and Talented Unit - Independent Study (Editable Document) *****************************************************************************

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