Alongside BBH L.A., Barbie is launching a new campaign, "A Doll Can Help Change the World." It is based on neuroscientific research that demonstrates how doll-play can positively impact future relationships. The charming film below gets the point across with the dignity of all intact. There's no emotional tugging, and it feels true. We are

Study reveals the strength of the connection between the brain and internal organs is associated with how a person feels about their appearance. Weaker brain responses to the gut and heart were linked to greater levels of body shame and weight preoccupation.

Margaux Lange, a jewelry maker that makes amzing jewelry using parts from Barbies, just completed these two anatomical focused necklaces as a commission

Science Coloring Pages help your children learn all the cool things there are to learn in the field of science. There are all types of science to explore and discover, Chemistry, Biology, Physics, Earth Science and more. Plus we made it fun with their favorite characters like Beaker from the Muppet Show and Barbie. Check […]

Research from the European Journal of Neuroscience reveals that playing with dolls, especially in social settings, activates the posterior superior temporal sulcus, a brain region linked to social processing. This is true for children across varying neurodevelopmental profiles, underscoring the importance of imaginative play in social and linguistic development.

Cuddling, rocking to sleep and chit-chatting to dolls isn’t just sweet pretend play for little boys and girls, a new study has found it’s also […]