Kimberly Roland, Director of Innovation and Entrepreneur Programs for Better Business Bureau Serving the Pacific Southwest (BBB), shares how mom & pop main street businesses can get through COVID-19 and emerge a stronger brand.

Guest post by Nancy Duarte, founder of Duarte, author of Resonate and Slide:ology. Follow her on Twitter and read her blog. Social media has forced presentations to become an interactive conversation. Presenters who embrace audience participation are connecting their audiences to their ideas in a more meaningful way. Using social media as a connection tool goes beyond just looking at the twitter feed to assess if you were boring or not. There are six ways to utilize social media while...

I'll show you how authors can save a ton of time scheduling posts on social media, all while growing your audience and seeing bigger results.

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Critique de communication sur le communiqué de presse de Starbucks qui a annoncé la suppression des pailles en plastique.

C’è chi parla di digital storytelling, chi punta tutto sui social e chi predice la scomparsa delle dinamiche di strategia digitale.

Hola: Una infografía sobre las claves de la creación de contenidos. Un saludo

Here are four compelling brand stories you can and should tell, on social media, on your blog, and within your advertisements.

Hi Friends! I am Hailey, CHAR co’s STORY director. We are a few weeks out from the launch of STORY and are so honored by all of your encouragement. We really do believe that brand storytelling has the power to change the way we do business as well as market our products and services. As […]

Michelle Mattar is a Creative Director, designer, storyteller and idea person building brands in New York and Los Angeles.

How much do you have to put into a serious content marketing campaign? Nestle revealed that its teams produce more than 1,500 pieces of content each day.

How to develop effective brand strategy that allows you to enjoy strong brand equity - Starbucks case study. Brand strategy is a long-term plan focused on achieving specific goals that are related mainly to business, customers and competitors. I also a touch on Howard Schultz's principles and quote

Wenn du online Kunden finden willst, musst du erstmal selbst gefunden werden. Nur: Wie geht das? Hier meine besten Tipps, damit dein Business sichtbarer wird.

The words you use impact your actual situation. Are you using positive words for success? Find out.

You know content is everything, but when you sit down to create a social media post, do you often feel stuck? We've created this social media content

The latest articles on global digital marketing and ecommerce from Econsultancy’s award-winning analysts and experts.

Here's a handy, systematic, and exhaustive guide to content marketing that covers the essentials of building a viable online platform that converts.

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Um Guia completo sobre o que é Copywriting, aprenda como usar as técnicas de copywriting de maneira efetiva e tenha seja um copywriter de sucesso.

When most people think about hiring a book editor, they’re thinking about a copy editor. A copy editor takes a micro view of your book manuscript and comes into the process once you have a finished manuscript. (A developmental editor , on the other hand, is interested in the bigger picture of your