Check out these 8 easy tips and tricks to visually shorten your face with makeup and achieve a more balanced look!

Read this article and learn how to make your eyes look bigger naturally and easily with makeup. It’s time to flaunt gorgeous eyes because it's showtime, people!

4 ways to Make Your Nose Look Smaller With Makeup (Contouring & Highlighting tutorial), Face Yoga and a new non-surgical way to make nose look smaller

If you want to know how to get rid of eye bags, these beauty hacks will teach you how to treat and prevent puffiness, and hide dark circles fast!

Read this article and learn how to make your eyes look bigger naturally and easily with makeup. It’s time to flaunt gorgeous eyes because it's showtime, people!

Look more youthful. We're going to focus on the most famous beauty tips that all models know that you don't! These beauty secrets are really worth knowing!

you're going to want to call your nail salon after this

Micellar water is great for cleansing the skin and removing makeup. But can often come with harmful chemicals. Heres how to make your own DIY micellar water

Discover makeup tricks for hooded eyes with these tips from a makeup artist. Here's how to create eye makeup looks easily even if you have hooded eyes.

Eyeliner can be your best friend or your worst enemy. There are so many tricks to the trade. So how do you know if you are doing it right for the best and most flattering look? I have found makeup expert tips from all over the web to get that look you are […]

Filing your nails is the simplest way to achieve the nail shape you want. If you're not sure on how to file your nails, here's a step-by-step guide on how to.

Meow.

Looking for suitable eye makeup for green eyes? We have your back. Check out this guide to achieve the most stunning looks to accentuate your green eyes.

exact tips to look insanely pretty and beautiful every day. follow along these tips to level up yourself and look good everyday.

This guide will give you the tips and tricks on the perfect 70’s disco makeup look. Authentic 70's Makeup Inspiration, Tutorials, Step by Step Guide & More.

20 makeup tutorials so you can have flawless looking skin, beautiful eyes, and eyebrows on fleek. New makeup tips and tricks every girls should know.

10 tips, tutorials, and products to teach you how to contour your nose with makeup for a smaller, thinner nose you'll love.

Rosacea is a common skin disorder that primarily affects the face and neck. These 10 home remedies for rosacea can treat the associated redness and irritation.

From the right foundation, eyeshadow, and eyebrow application techniques, to bronzing, blush, and highlighting like a pro, learn how to apply makeup like a boss with this collection of Jaclyn Hill makeup tutorials for beginners!

Hair damage occurs when its protective outer layer is stripped. However, the damage can be undone. Find out the ways to repair damaged hair in this article.

Some of us have a double chin which is embarrassing and leads to low self-esteem. I’m going to offer some easy makeup tips to hide a double chin

Not knowing what to do with your lashes, eyebrows & colour theory can add to your 5 Biggest Makeup Mistakes On Mature Eyes in your 50s

A step-by-step guide on how to contour and how to highlight for your face shape Updated on June 24, 2018 Written by: 100% PURE® Contouring is a trend that’s here to stay. It creates flattering lines in the face, and can obscure any curves or edges you’d rather not spotlight. Highlighting has become a makeup phenomenon -- everyone (including us) is obsessed with achieving brilliantly glowing skin via super shimmery highlighters. In this blog we'll teach you how to contour your face, how to apply highlighter, and how to contour and highlight for your face shape (we’ll help you identify your face shape, too). We'll point you to the right products for each step, including which natural foundations will work best as a highlighting/ contouring base, and will show you which tools to use to get the job done right! What Is Contouring? Essentially, when you contour you’re using shading or shadows to create an illusion of recession. Use contouring to help define or reshape your facial features. The areas that are not darkened or shaded then stand out! This can make your cheekbones look more pronounced, your nose more narrow or even help you reduce the appearance of the beloved soft under chin. You’ll instantly transform to a more sculpted Adonis self. PRO TIP: The key to successful contouring is to always use an opaque matte powder, liquid concealer, or cream foundation. What Is Highlighting? When you use the technique of highlighting, you’re doing the opposite of contouring. The areas that have this lighter shade or shimmer will be accentuated and more pronounced. By applying a highlighter or using a strobing effect, you can help emphasize the areas of your face that naturally catch the light. PRO TIP: To avoid an early 2000’s frosted cupcake look, make sure to choose a highlighter with undertones that complement your skin tone for the perfect subtle sheen. Foundation/ Concealer Options for Contouring Healthy Skin Foundation 2nd Skin Concealer Cream Foundation Powder Foundation Bonzer Options for Contouring Cocoa Pigmented Bronzer (3 shade options) 1-2 shades DARKER of your normal foundation shade Options for Highlighting Gemmed Luminizer (2 shade options) Fruit Pigmented Luminizer Luminating Creme: Northern Light Luminating Creme: Moonlight Luminating Creme: Starlight 1-2 shades LIGHTER of your normal foundation shade Tools for Contouring and Highlighting Non Latex Makeup Blender Cruelty Free Angled Contour Brush F30 Cruelty Free Small Stippling Brush F10 Cruelty Free Crease Brush E40 Contouring and Highlighting in 5 Easy Steps STEP 1: Select Foundation Select your usual foundation shade and apply as you normally would. Don’t forget to set yourself up for success by starting with a Mattifying Primer or Luminous Primer. STEP 2: Shade Key Areas Choose a Foundation that is a few shades darker than your skin tone or use a Cocoa Pigmented Bronzer. Use the darker foundation shade (or bronzer) and apply it with our Cruelty Free Angled Contour Brush F30 to the areas that you’d like to contour, such as the hollows of your cheeks, temples, hairline, jawline or nose. The Cruelty Free Crease Brush E40 will help you apply the bronzer in a controlled technique in smaller areas such as the sides of your nose or hair line. STEP 3: Blend It Out Start with a lighter application at first. You can always add more to build the intensity. It’s much harder to take away than to add on! Make sure to blend, blend, blend so there are no hard visible lines. STEP 4: Highlight Select a foundation shade that is 1-2 shades lighter than you would normally wear, or use a highlighter. STEP 5: Brighten Key Areas Apply the highlighter or lighter foundation shade to the areas that would naturally catch light. This is generally the tops of your cheekbones, brow bones, bridge of your nose, forehead and chin using our Cruelty Free Angled Contour Brush F30. Layer on a small amount of highlighter to the cheeks, and nose with our Cruelty Free Small Stippling Brush F10. Choosing Your Perfect Contour and Highlight Duo When choosing a natural foundation for contouring, it’s best to stick to the same finish with your highlighter. Different formulas, like using a powder base foundation then a cream foundation to contour, will have mixed results. Creamy Luminizers: Luminating Creme: Northern Light Luminating Creme: Moonlight Luminating Creme: Starlight A perfect combination for dewy would be our BB Cream as a base, paired with a darker shade in our Cream Foundation and topped off with a Luminating Créme. A perfect combination for matte would be our Powder Foundation as a base, paired with a darker shade in the same powder foundation formula, and topped off with our Cocoa Pigmented Bronzer - Cocoa Glow. Powder Luminizers: Gemmed Luminizer: Moonstone Glow Gemmed Luminizer: Rose Gold Fruit Pigmented Luminizer If you prefer a powdery, more matte finish, we’d recommend using our Bamboo Blur Tinted Moisturizer as a base, paired with a darker shade in our powder foundation. Top this off with a Gemmed Luminizer to keep with the powder formula. PRO TIP: Our Non Latex Makeup Blender works best for blending cream based foundations. Use our Cruelty Free Angled Contour Brush F30 for blending together powder formulas. How to Contour and Highlight for Your Face Shape Diamond Face Shape Key Features: Slightly pointed chin Longer than wider face High cheekbones Hairline is more narrow than cheeks Makeup Goals: Add fullness to jaw and forehead Minimize cheek width How to Contour a Diamond Face: 1. Select your usual foundation shade and apply as you normally would. 2. Choose a Foundation that is a few shades darker than your skin tone or use a bronzer. Use the darker foundation shade (or bronzer) and apply it with our Cruelty Free Angled Contour Brush F30 to the area below your cheekbones, only going halfway. Make sure to thoroughly blend so it doesn’t look unnatural. How to Highlight a Diamond Face: 1. Select a foundation shade that is 1-2 shades lighter, or use a highlighter if you would like a shimmery, luminous look. 2. Apply the lighter foundation or highlighter under your eyes. Draw an upside-down triangle for an extra brightening effect. 3. Brush in the middle of your forehead as well as the middle of your chin. This is where light naturally hits on a diamond face and will help broaden these areas. 4. Add a pop of color to your cheeks with our Fruit Pigmented Blush: Berry. If you’d like to tone down the flush, dab a little highlighter on top to tone it down. Heart Face Shape Key Features: Slightly pointed and narrow chin Widow's Peak Forehead is the widest part Makeup Goals: Balance forehead to chin Play up high cheekbones How to Contour an Heart Face: 1. Select your usual foundation shade and apply as you normally would. 2. Choose a bronzer or foundation that is a few shades darker than your skin tone. Use the darker shade and apply it with our Cruelty Free Angled Contour Brush F30 to the sides of your forehead, temples to help balance your narrow lower half to the wider upper half of your face. Other key areas to hit for contouring are your cheekbones, making sure to end halfway as well as the center of your chin to help soften the point of the heart. Make sure to thoroughly blend so it doesn’t look unnatural. How to Highlight a Heart Face: 1. Select a foundation shade that is 1-2 shades lighter, or use a highlighter if you would like a shimmery, luminous look. 2. Apply the lighter foundation or highlighter under your eyes. Draw an upside-down triangle for an extra brightening effect. 3. Brush in the middle of your forehead as well as the middle of your chin. This is where light naturally hits on a heart shaped face and will help broaden these areas. 4. Add a pop of color to your cheeks with our Fruit Pigmented Lip & Cheek Tint: Pink Grapefruit Glow. If you’d like to tone down the flush, dab a little highlighter on top to tone it down Oval Face Shape Key Features: No pointed features Face is 1.5x longer than wide Slightly upside down egg-shaped Makeup Goals: Add depth to cheekbones Play up balanced face shape How to Contour an Oval Face: 1. Select your usual foundation shade and apply as you normally would. 2. Choose a bronzer or foundation that is a few shades darker than your skin tone. Use the darker shade and apply it with our Cruelty Free Angled Contour Brush F30 to the sides of your forehead, helping to appear more narrow. Also apply it below your cheekbones, ending halfway. Make sure to thoroughly blend so it doesn’t look unnatural. How to Highlight an Oval Face: 1. Select a foundation shade that is 1-2 shades lighter, or use a highlighter if you would like a shimmery, luminous look. 2. Apply the lighter foundation or highlighter under your eyes. Draw an upside-down triangle for an extra brightening effect. 3. Brush in the middle of your forehead as well as the middle of your chin. This is where light naturally hits on an oval shaped face and will help broaden these areas. Finish with lightly applying under your eyes and brow bone to brighten under your eyes. 4. Add a pop of color to your cheeks with our Fruit Pigmented Pot Rouge: Pinkie. If you’d like to tone down the flush, dab a little highlighter on top to tone it down. Rectangle Face Shape Key Features: Square jaw line Face is longer than wide Width of hairline and jaw even Makeup Goals: Soften corners of face Define cheekbones How to Contour a Rectangle Face: 1. Select your usual foundation shade and apply as you normally would. 2. Choose a bronzer or foundation that is a few shades darker than your skin tone. Use the darker shade and apply it with our Cruelty Free Angled Contour Brush F30 to the sides of your hairline, helping your face appear more narrow. Also apply it along your hairline, under your jawbone to create a narrow illusion and cheekbones only going halfway. Make sure to thoroughly blend so it doesn’t look unnatural. How to Highlight a Rectangle Face: 1. Select a foundation shade that is 1-2 shades lighter, or use a highlighter if you would like a shimmery, luminous look. 2. Apply the lighter foundation or highlighter under your eyes. Draw an upside-down triangle for an extra brightening effect 3. Brush in the middle of your chin. This is where light naturally hits on an rectangle shaped face and will help broaden this area. Finish with lightly applying under your eyes and brow bone to brighten under your eyes. 4. Add a pop of color to your cheeks with our Fruit Pigmented Lip & Cheek Tint: Shimmery Cocoa Berry. If you’d like to tone down the flush, dab a little highlighter on top to tone it down. Round Face Shape Key Features: No pointed features Face is long as it is wide Rounded cheeks Makeup Goals: Add angles and depth to cheekbones Create structure How to Contour a Round Face: 1. Select your usual foundation shade and apply as you normally would. 2. Choose a bronzer or Foundation that is a few shades darker than your skin tone. Use the darker shade and apply it with our Cruelty Free Angled Contour Brush F30 to the sides of your forehead and along your temples to give the appearance of narrowness. Also apply to the areas below your cheekbones, only going halfway, using a curved line to your jawline to help lengthen your face. Make sure to thoroughly blend so it doesn’t look unnatural. How to Highlight a Round Face: 1. Select a foundation shade that is 1-2 shades lighter, or use a highlighter if you would like a shimmery, luminous look. 2. Apply the lighter foundation or highlighter under your eyes. Draw an upside-down triangle for an extra brightening effect. 3. Brush in the middle of your forehead and cheekbones. This is where light naturally hits on a round shaped face and will help broaden this area. Finish with lightly applying under your eyes to brighten. 4. Add a pop of color to your cheeks with our Fruit Pigmented Blush: Pretty Naked. If you’d like to tone down the flush, dab a little highlighter on top to tone it down. Oblong Face Shape Key Features: Face is 2x longer than wide No pointed features Narrow chin Makeup Goals: Balance height to width Enhance cheek width How to Contour an Oblong Face: 1. Select your usual foundation shade and apply as you normally would. 2. Choose a Bronzer or Foundation that is a few shades darker than your skin tone. Use the darker shade and apply it with our Cruelty Free Angled Contour Brush F30 to your hairline to help lower your hairline. Apply under your chin, for a rounder face as well as below your cheekbones, only halfway. Make sure to thoroughly blend so it doesn’t look unnatural How to Highlight an Oblong Face: 1. Select a foundation shade that is 1-2 shades lighter, or use a highlighter if you would like a shimmery, luminous look. 2. Apply the lighter foundation or highlighter under your eyes. Draw an upside-down triangle for an extra brightening effect. This is where light naturally hits on an oblong shaped face and will help broaden this area. 3. Add a pop of color to your cheeks with our Fruit Pigmented Lip & Cheek Tint: Sugar Plum Sheer. If you’d like to tone down the flush, dab a little highlighter on top to tone it down A beach-worthy summer makeup look should always start with fruit pigmented®, natural makeup products. Your skin will thank you for taking such good care of it! Whether you want a deeply sun kissed look with reflective, golden pigments, or a subtle, luminescent highlighting glow to make your face sparkle and shimmer, we’ve got you covered. Looking for more makeup guides? Check out the “Makeup” section of our 100% PURE Beauty Blog!

These beauty tips for oily skin can save you from tough times when the sebaceous glands are over-active, producing excess sebum, contributing to a shiny, greasy-looking face and skin

Want to learn how to take gorgeous flatlays? Not sure how to get that bright and white look when it comes to your flatlays? Click through to learn how...

Contour For Beginners💪👑I hope you enjoyed this tutorial and can recreated the look step by step have a wonderful day💎

Learn how to draw eyebrows naturally with these step-by-step tutorials for beginners and products that will take your brows from good to great!

Swollen face?! If you want to know how to how to get rid of face bloat, this post has lots of prevention tips and makeup hacks to help!

If you want to know how to look good in pictures, these tips will teach you how to pose for full-length portraits and how to take the perfect selfie!

Do you suffer from oily hair? Nice hair at last! We reveal what the causes are and what you can do about oily hair.Hair that becomes greasy quickly looks unkempt. Usually nobody walks around voluntarily. It was only a few hours ago that the hair was

Ever wonder how to make small eyes look bigger? Well it turns out, all you need is some makeup and these tips.

Fine straight hair can look flat and uninteresting. Browse the best hairstyles for thin straight hair that add volume and sassy movement to fine locks.

Everyone wants to get beach waves for short hair. And we know how you can do it in different ways! Check out our handy tricks!

See this amazing before-and-after photo of a woman who flawlessly covers her acne with makeup. To find out how she did it, click here.

If you have rosacea on your nose, cheeks, and/or neck, this collection of rosacea remedies, products, and makeup tips will help!

Cystic acne can be very frustrating. Luckily, there is an effective way to cover cystic acne with makeup and I'm going to show you how!

Your brow shape and volume can impact your entire face. If you want to know how to fill in sparse eyebrows, we've got you covered!