Art Director Ken Leung Read More on: SeptemberIndustry
Learn over 15 editorial terms and definitions you need to be familiar with if you are planning to design magazines. We will learn about kickers, stand-firsts, bylines, pull-quotes, and so much more by analysing the work of my favourite editorial designers and art directors.
Want to get inspired by creative book cover typography? Then check out these 20 handpicked books where typography book design is the star.
Contemporary food magazine Fuet continues the current trend of more or less obscure turn-of-the-century serifs in indie publishing. Here Córdova Canillas uses Carl Albert Fahrenwaldt’s Minister, giving the wonderful illustration and content that feeling of re-discovering somet
This double page spread is of the rock artist Taylor Momsen from the band the pretty reckless. The magazine is aimed at 16- 25 year old females. Uses friendly, simple language which is easy to understand. The medium close up image juxtaposes the heading as she is wearing a black leather jacket a collar necklace and wearing heavy black eye shadow. A posed studio shot and her body language gives it a rocky edge as the backdrop is black and contrasts well against her peroxide blonde hair. The heading says “Wild child” depicting what the image has shown the audience. It is done with “Wild” in bright pink but a different font to child which is in white, block capitals. This puts the emphasis on the word “Child” as she is still one being only seventeen. This also juxtaposes the sub heading as it goes on to say “Since she decided to swap the screen for the stage, Taylor Momsen’s outrageous behaviour has made her a tabloid fixture. But is the pretty reckless 17 year old front woman as crazy as she seems?” this matches the bold colour scheme of pink, black and white giving the spread a punk/ rock vibe. This also promotes the fact it is a female rock band. There is a small pink box in the top left hand corner reading “The Pretty Reckless” which attracts the reader when they are casually flipping through the magazine. Q and A style with interviewer questions in bright pink and artists answers in white. In the bottom left page there is a pull quote reading “I’m not one for advice, I’m one for mistakes”. It is written in block capitals in black and white writing over a bright pink block. It makes the pull stand out as it highlights different words emphasising a different meaning for them. The words “Taylor Momsen” and “The pretty reckless” are in bright pink so they stand out and attract the readers attention as they are the main points in the article. This double page spread features Lady Gaga the famous pop artist featured in Q magazine. The medium close-up image takes up a full page and is in black and white, a rock colour scheme common of Q magazine, also fitting with their older target market of around 29 year olds. The posed, studio image shows lady gaga wearing nothing but chains around her neck and her hands covering herself up. She is posing sexily appealing to the target audience of mostly males. The image shows her to be multi-genred as she is mostly a pop artist but is presented as more rock here. Her dark eye makeup and curly, messy hair give her a relaxed feel. There is no title except for a headline of lady gaga in the top right hand side. There is also a large block capital, red “L” in the centre of the right page covering the article. This emphasises the fact she is lady gaga. It also anchors Q magazine’s style as they use the same font and colour. The text is in prose style in three neat columns which makes it easy to understand making enjoyable reading. It uses intellectual language which will engage with the audience and is also suited to the older audience. It uses a drop capital “S” and “I” at opposite places in the text encouraging the audience to read. Because there is nothing to read but the actual article itself, it entices the reader to do so as no other information is given. The article contains controversial information similar to lady gaga’s notorious image. This double page spread features the typical aspects of the rock genre. The red, black and white colours used in the pull quote, plug, side bar and article reflect the genre of the band featured. The left side of the spread is a large black and white image of the lead singer in a candid mid shot of the artist performing live on stage. There are also three other black and white images, all the same size placed at the bottom over both the pages. Two of the images are close ups of the band members as they perform in candid images. This makes the reader feel closer to the band and allows it to be more personal. The other image placed in between the other close ups, features the band together in a recording studio discussing the creation of their album in a medium long shot. This helps the reader feel intimate with the band. The pull quote “we’re being the best MCR we can be!” is in a large worn out effect font with “the best MCR” in a larger white font to stand out and let the reader see that they are the best and also that they are the band My Chemical Romance. The article uses a drop cap in red while the rest is in white. There is a small amount of writing compared to the photography showing how the images give more information to the reader. The side bar gives information on the bands new tracks enticing them to buy the band’s new album.
Dazed magazine has a brand new look for 2020, with new typefaces, more flexible layouts and sustainable paper stock. We talk to art director Jamie Reid and designer Eva Nazarova about the thinking behind it - and how the youth culture title is changing with the times
Cookbooks have been around for what seems like forever, but the thing about them is that it looks like they were all designed with the same thought process. You know what I’m talking about: s…