Liv Tyler holding puppies: magic.
Vintage jeans ads are hilarious, weirdly cool and will make you crave extinct denim styles. See the history of jeans advertising in pictures.
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“Sexy and iconic, Lois Jeans is a brand with Spanish temperament. Born in 1962, at the heart of the dance floor our jeans know how to move.”
Azsa West is an artist, filmmaker and creative director at Wieden + Kennedy. Clients include Nike, Air Jordan, Levi's, Heineken, Target, Burberry and Coke.
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Between other great jeans brands of that time Lois brought something new, a sexy and fashionable pair of jeans.
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You remember mom jeans, right? The high waist. The long zipper. The bubble butt. Well now they're back in style.
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By: Gladys We are always surrounded by advertisements; on average we encounter at least 3,000 advertisements per day. Everywhere we look there is always an advertisement trying to persuade us to purchase something. Over time the impact the media has had on women has grown enormously, and I know it is something that we can…
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Easer Stand Pop at Edwin Jeans outlets in Malaysia
Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign tagged "Live in Levi's," the iconic brand is using print ads and posters to show twentysomethings strolling around, cavorting and generally enjoying life while clad in Levi's denim. Copy lines include "A classic since right now," "Fall head over heels" and "Look good on your way to what's next." "It's intended to be both inclusive and inspiring," CMO Jennifer Sey explains on Levi's Unzipped blog. "It's a celebration. It's not cynical. Or dour. Or overly serious—as many fashion and style-oriented brands can be. It's fun. People have fun in jeans. It should be fun." Digital and social elements are also in the mix, along with TV and cinema ads launching next month from director Fredrik Bond, who lensed the memorable Cannes Lion-winning "Simon the Ogre" mini-epic for Thomson Holidays. Recent efforts from previous agency Wieden + Kennedy, themed "Go Forth," weren't cynical, exactly, nor dour nor overly serious, though some observers believe they worked too hard to be cool, plugging into the zeitgeist while sacrificing Levi's unique heritage. I kind of agree. There were some memorable moments, but, overall, "Go Forth" seemed to be flying by the seat of its pants, chasing random hipness. The back-to-basics approach of "Live in Levi's" strives for a more comfortable brand fit. It's well-shot by photographer Jason Nocito and nicely understated, though it risks blending in with all the other fashion ads that show happy/moody young people who like wearing clothes. To be fair, that's a very preliminary impression. Print is, after all, just the first leg of a multifaceted campaign.
How utilitarian workwear became a fashion staple, by Riley Smith.
1960s stretch pants helped make the world ready for leggings.
Denim Stretch Flexible Jeans Campaign
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