Gen Z has officially come of age: they’ve graduated from the ranks of young grasshoppers and are now fully fledged professionals who’ve entered the workforce with a vengeance. What’s more: they represent 26% of the world’s population and, by 2030, will account for 30% of the global workforce. As their subsequent spending power and market influence revolutionises consumer culture in dynamic new ways, brands are having to reshape their approach to marketing.
Focused on capturing the GenZ market, Established designed everything from the logo to packaging and naming to brand copy for H&M’s new beauty line. The line is dubbed OHH! (Oh Hey Hero), and is beautifully packaged in a bright and quirky style, lovingly known as “adorkable.” The almost ironic, definitely approachable style aligns with the […]
“クランプダイ”は折りたたんだ生地を二枚板で挟んでから染めていく染色技法で、ゆらぎのあるタイダイ模様を表現するインドの伝統的なテクニック。職人の手によって染め上げられた生地は一枚一枚、表情の異なるグラデーションを楽しめます。鮮やかなイエローのコントラストがシーズンムードを高めてくれます。レイヤードしたパンツとバッグはホワイトでまとめて、日常にもなじむクリーンな着こなしに。 ワンピース：着用サイズ/2(M) パンツ：着用サイズ/2(M)｜ハウス オブ ロータス＜HOUSE OF LOTUS＞公式サイト・直営通販サイトです。クリエイティブディレクターである桐島かれんの、さまざまな国や文化を巡り培ってきた美意識や哲学を「装う」「暮らす」「もてなす」の切り口で表現していくライフクラフトブランド。コンセプトは「Happiness of Life」。店舗情報、特集、ブログなど、ウェア・雑貨ハウス オブ ロータスのすべてをご紹介します。オンライショップは最短翌日発送。
Warsaw-based brand, MISBHV presented Spring Summer 2019 collection in in Warsaw's controversial Palace of Culture and Science, a gift from Stalin. Inspired by the evolution of Polish art following the conclusion of World War II, the collection combines tailoring with workwear, leather with nylon.
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COLORFUL SUMMER OUTFIT
Enisaurus | Illustration works for clients like BMW, The Washington Post, Pepsi and Dropbox. Represented by Closer&Closer (US). | Connect with them on Dribbble; the global community for designers and creative professionals.
