Brand Identity Prism เป็นแนวคิดที่คิดขึ้นโดย Kapferer ซึ่งถือเป็นเครื่องมืออันทรงพลังในการสร้างให้ธุรกิจของคุณมีความแข็งแกร่งมากยิ่งขึ้น แบรนด์ไม่ควรมีแค่ชื่อ
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Global Strategy Local Strategy Company Analysis Brand Positioning CBBE We identified the competitors of Louis Vuitton to be Hermès International SA and Gucci. The reason for this selection is bec…
What Is A Brand Promise? A brand promise is a value or experience a company’s customers...
Branding is more than just what you see, it's also about the experience and how your customer feels. A great analogy for describing this is an iceberg, we all
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The brand bow tie model will give your brand a solid foundation.
A growing market with three big players:Energy drinks gaining more and more market share in the soft drink market, but with only about 3% of total soft drink consumption they are still a niche mark…
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Push the Sky Away
A Brand Identity Prism Template is a helpful tool used in marketing. It allows businesses to communicate the values, attributes, culture, and personality of their brand in a visually exciting way. It is made up of 6 key elements including Physique, Personality, Reflection, Relations, Self-Image and Culture. This template helps organizations to create a holistic and consistent brand identity, allowing them to better engage their target audiences. By combining concept and visuals, it effectively highlights key features of a brand to make it memorable.
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