Using play to explain Nike innovation to young people ___ We teamed up with longtime collaborators Anyways, to communicate the benefits behind key Nike innovations to young people aged 8–12 years old. To do this, we helped create the ‘Discovery Lab’. A one day event that turned a group of Nike’s ‘Young Athletes’ into scientists, where they tested and learnt about Nike’s ‘Air’ and ‘React’ innovations through a series of experiments, then put their learnings into practise by designing the sneakers of tomorrow Firsthand insights: as with any project, it began with a phase of thorough insight gathering about our audience, the product innovations, and how to best communicate scientific ideas in engaging ways. We dived headfirst into the world of 8-12yr olds talking to youth workers, parents, teachers, museum workers, and sporting coaches to get their first-hand everyday insights. Bringing innovation to life: Using these learnings to guide us we created the ‘Discovery Lab’, a one day event created specifically for young people to use science and play to ask imaginative questions and learn about Nike innovations. The day was split into two sections. The first housed four hands-on experiments we designed where the 8 - 12 year olds could put these innovations to the test. The second was a workshop, run by the Anyways team and special Nike guests, where the children put their learnings into practice, designing their perfect sneaker. Credits: 3D design and creative: Studio PSK Account/event management and creative: Anyways Branding: Phoebe Argent Motion graphics: Leon Hapka Photography: Tim Bowditch Experiment build: East Productions Spatial build: Matthew Duguid @ Patricia Mcmahon Video Credits: JD Sports +/- More Info
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