David Ogilvy's successful advertising campaigns demonstrate how to persuade prospects, but he also has plenty to teach us about productivity and ambition.
David Ogilvy est reconnu comme le père du Copywriting. Publicitaire de renom connu pour les campagnes de Dove, Hataway, Rolls Royce, Schweppes... il est la référence de tous les copywriter. Découvrez comment de vendeur en porte-à-porte il est devenu le plus grand publicitaire de tous les temps. On vous livre également ses 9 conseils pour performer en copywriting.
Every single sales letter MUST have a hook. Hooks are statements or ideas that get people interested in what you have to say.
David Ogilvy was "the father of advertising." Here are five of his essential lessons, and how you can apply them to your copywriting today.
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“A writer who waits for ideal conditions under which to work will die without putting a word on paper.”
On September 7th, 1982, David Ogilvy (23 June 1911 – 21 July 1999) sent the following memo to all employees at his agency Ogilvy & Mather.
“Good writing is not a natural gift. You have to learn to write well.” David Ogilvy (1911 – 1999) is frequently referred to as ‘the father of advertising’ or as ‘the original Mad Man’. Ogilvy…
Inauguriamo una rubrica dedicata ai celebri personaggi del nostro mondo, iniziando con il re di Madison Avenue: piccola biografia del vero grande Mad Man.
