The key to every professional, easily recognizable brand is consistency. When brands use the same colors, logos, fonts, patterns, and imagery over and over again, potential clients and customers begin to associate those visuals with their business. Consider Chipotle.  You don’t have to see their logo to recognize their foil-wrapped burritos or white paper cups with brown hand lettering. Because they’re consistent, you associate these visuals with their brand. The same should be true for your business. And the best way you can brand create consistency is through your collateral items.

An elevated, high-end brand & web experience that screams "timeless luxe" crafted for South East UK-based intimate event planning, styling & design studio The Collect Co Creative.

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Varified "Try for Free Trial"

Led by designer Jamie Mitchell, M35 is a multi-disciplinary agency based in Sydney using collaboration to consistently propel its designs forward. By focusing on brand experiences, its projects tend to span all areas of communication. The Australian studio headed up the design for the creative conference Semi-Permanent back in May, designing the publications, programme, exhibitions and posters. The highly adaptable collateral sees posters superimposed with work from designers and Semi-Permanent speakers, clean exhibition design, and a dark, simple publication playing with overlapping, layers and brightly coloured accents.

This article takes a closer look at some award-winning brochure designs from Singaporean agencies, offering inspiration and insights into the

慶應大学経済学部様の学部・入試案内、日本語・英語パンフレット作成事例を【会社案内 パンフレット専科】でご紹介します。国内では文系私大の最高峰として言わずと知られた存在、オープンキャンパスでの使用を前提に、表紙では単刀直入に「慶應大学 経済学部」のみ。本文では学生の強い関心の卒業後の進路を主力コンテンツに据えました。逆に海外では意外と知名度が高くないため、表紙では東京の大学を強調、詳細な研究内容と日本の生活面を軸に構成。東京赤坂の広告デザイン会社アイムアンドカンパニーです。

Seaworthy Gallery is located in the heart of Vineyard Haven on Martha’s Vineyard and features the photography of Jeffrey Serusa. Powerful and dramatic, his large-format, 8×10 format images are influenced by the rich seafaring island history. We developed …

チラシデザインをご提案させていただきます。 画像素材を鮮やかな絵画のタッチで、ポスター利用の際にも「映える」構成を心がけました。 加筆・修正箇所やもっとこうした方が良い等ございましたら、ぜひお聞かせください。 ご検討いただければ幸いでございます。 よろしくお願い申し上げます。

Notch Session Ale started out as just a great product – no name, identity or branding. The design system riffs on vintage Americana influences. The logo was hand letterpressed using wood block type and converted to a digital format. The company went from …

Lotuff Leather creates fine quality, handcrafted leather bags by combining inherent functionality with classic beauty. We partnered with Lotuff to re-brand their design—the project includes, brand identity, stationery system, print collateral, product pac…

Ritual built its brand around a lifestyle, and the company happens to manufacture the very product that enables that lifestyle — women’s multivitamins. Ritual’s approach isn’t uncommon, but it’s a fresh angle in the vitamin space. Here’s how Ritual is bringing new life to a tired category.

99U Conference 2013 Branding Collateral

Graphic Design, Branding, Packaging, Adobe Illustrator, Adobe Photoshop

Lotuff Leather creates fine quality, handcrafted leather bags by combining inherent functionality with classic beauty. We partnered with Lotuff to re-brand their design—the project includes, brand identity, stationery system, print collateral, product pac…

仲，有著「居中者」的涵義，以兩豎筆劃為設計元素，低調放置於兩旁邊界，反轉居中的隱喻，並以極簡的線條呈現矛盾的語意。 彷彿是懸浮在深邃夜幕中，幽暗未明的月光廓線，隱隱照亮另一端平靜的湖面。 朦朧夜幕甘做背景，中間的道路，就讓給別人走吧。

Branding, Graphic Design, Creative Direction

New logotype and visual identity for contemporary gallery Metamorphose designed by A Practice for Everyday Life.

Branding and collateral design