RepTrak study of corporate reputations also gives Google, Boots, Kellogg’s, Bord Bia high rankings
Apple took the top spot from Google for the highest corporate reputation score, according to the 2012 Harris Poll Reputation Quotient, a survey which measures corporate reputation for brands and companies in the U.S. The poll asks the general public to measure the reputations of the 60 most visible companies in the country. As reported last year, Google was top of the list in 2011's rankings, followed by Apple and Amazon. Harris says that Apple took the highest RQ score (85.62 this year, the highest RQ score ever achieved by any company in the 13 years of the RQ study) to secure the top spot in the ranking, with Google and the Coca-Cola Company taking the second and third spots, respectively. Amazon also saw a jump in reputation score, moving up from eighth to fourth place with Kraft Foods ranking fifth.
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