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Content marketing is a strategic approach to marketing that involves creating and distributing valuable, relevant content to a defined audience to attract and retain them. The goal of content marketing is to drive profitable customer action, such as increased sales or customer loyalty, without directly promoting a brand or product. This article emphasizes the importance […]
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This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media ...more