High chroma, full saturation colour schemes attract attention and can entice or repel, depending on preference. Immersive, high chroma interior colour schemes have the capacity to redefine a space and create an instant, transformative impression. Colour illustration by Zena O’Connor, PhD © Design Research Associates.
Colour connotations can vary from individual to individual; however, there are often patterns of similarity. Colour illustration by Zena O’Connor, PhD © Design Research Associates, 2020.
Chroma Reduction • Hues that are chroma reduced with grey create a subtle ‘Shadow’ palette and these often have a calm, subdued feel if tonal values are kept at a similar level. Chroma reduction occurs when the intensity or purity of a hue is reduced by adding white (tints), another hue (contrasting hue), black or grey. Colour illustration by Zena O’Connor, PhD © Design Research Associates.
Ostwald, W. (1919). Die Farbschule. Eine Anleitung zur praktischen Erlernung der wissenschaftlichen Farbenlehre (The Color School. A Guide to the Practical Learning of Scientific Color Theory). Leipzig: Verlag Unesma GmbH. https://digital.sciencehistory.org/works/evvdhfi/viewer/5req2fn
#Выбор_Gb #Selection_Gb СОВЕТСКИЙ ДИЗАЙН 1950-1980 / RED WEALTH. SOVJET DESIGN 1950-1980 Игрушка «Неваляшка», 1956 Производитель: Тамбовский пороховой завод
Design and material studies with transparent coloured foil and paper on cardboard – translated into a series of graphic visualizations. By sketching with the format as a single frame, the material determines the ever-changing compositions itself. All designs show the various, almost innumerable possibilities of the mixing and matching of colours. These works reflect the way we think: in colour and basic shapes.
Juliette van Rhyn is an award-winning freelance illustrator and graphic designer based in London. She works with clients to develop thoughtful, in-depth, artistic responses to a wide range of creative briefs.
Rolling as designer director and Illustrator on this project I was responsible to create the entire product identity of Allegra Bitter, an artisanal beer made in Rio de Janeiro, Brazil with an authentic Britannic Bitter inspiration approach, aged with lat…
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Hello, crafter! Welcome to my color and mood post, inspired by the abundance of emerging crochet mood blankets. Enjoy this article full of color theory and the profound influence it has on our mood…
The colour temperature of light is measured using the Kelvin scale. Sunlight is around 5500k and cool tones of light are hotter than warm tones of light. Warm light and cool light influence paint and object colour appearance. Colour light illustration by Zena O’Connor, PhD © Design Research Associates.
Research project about the colours associated with 5 basic emotions. A custom survey method was designed, with bespoke CMYK colour chart. 250 people of various ages and nationalities were asked to contribute. ANswers were analysed using SQL queries and vi…
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The RGB conceptual colour model is a simplistic representation of additive colour whereby red, green, and blue light can be used to reproduce a broad array of colours. It replicates the way in which the human visual system perceives colour and the colours used in this model reflect the colours recommended by IEC Standards www.iec.ch Colour model by Zena O’Connor & Geoffrey Gifford © Design Research Associates, 2021.
Information about color psychology isn’t hard to come by, it’s what to do with it and how to effectively apply it that’s challenging.
Kaja Merle is a cheerful and visually thinking Illustrator based in Germany. She has a passion for creating smooth shapes, energetic characters and combining them with a bold colour palette.
