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The new McDonald’s Employer Brand campaign focuses on the core values of the brand: integrity, and inclusion. The protagonists arrive at McDonald’s happily, and suddenly it is revealed that they are employees instead of customers. The bottom line is that people come to McDonald’s with an appetite, not only for food, but also for work, because they enjoy the brand’s values. Full of happiness and positive energy, this campaign turns the “I’m loving it” jingle into feel-good music.
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Creative Advertising Campaign
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Creative Advertising Campaign
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Creative Advertising Campaign
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Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community.
Inspired by Canada Goose's Live in the Open approach, we created a stills and video campaign featuring figure skaters gliding, spinning, lifting and gifting in a limitless landscape. Following the skaters journey from dawn to duck, we created videos for different product lines and moments. To bring our limitless horizon to life, we built an ice rink on the Bonneville Salt Flats in Utah, and worked with figure skater Elladj Balde to cast a diverse, exciting, and somewhat unexpected cast to tell our story- Maé Bérénice Méité, Phillip Warren, and Amber Glenn. See more at: https://look.inc/Canada-Goose
In 2025, Facebook (Meta) made several updates to its ad platform: 1. AI Improvements: Enhanced machine learning helps optimize ad targeting and performance predictions. 2. Stronger Privacy Controls: New privacy features ensure better data transparency and user control over ad targeting. 3. AR Ads: Augmented reality ads allow users to interact with products, like trying them virtually before purchase. 4. Better Attribution: Updated models give clearer insights into how ads perform across multiple platforms. 5. Broader Ad Placements: Ads now appear across more of Meta’s platforms, like WhatsApp and Messenger, for a more unified approach. 6. Advanced Audience Insights: New tools provide deeper insights into customer behavior, improving targeting and personalization.
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LinkedIn Ad
