There is quite the buzz about bees these days with many people starting their own beekeeping hobby. Stamping with bees is much easier and ever so much fun.
Honeybees play a crucial role in pollinating crops. The BEEcosystem observation hive has been designed to help combat falling bee numbers by encouraging people to take up beekeeping and get educated about bees.
Bees are critical pollinators in our food systems and key members of our ecosystems. Learn 19 ways to help bees in your backyard now!
The Buzz about Bees and Tea, a post from the blog It's More Than Tea on Bloglovin’
LitLinks: The buzz about honey bees | Guest blogger Lori Mortensen | Reading and writing activities about the science of honey bees
This Ultimate Guide to Winterizing Your Bees is chock full of recipes, recommendations, signs to watch for, explanations, instructional YouTube videos, and multiple answers to different issues so you can have the freedom to choose what's best for you and your bees.
Honeybees need back-up supplemental feeding in the winter. The beehive candy board is different than fondant, and mountain camp and is easy to make.
Beekeeping, feeding bees, Michael Bush. This is a discussion on when to feed, how to feed, and what to feed your bees.
The Polar Vortex landed a blow to the Midwest where Five Feline Farm is located. Many of the beekeepers in this area report a significant loss of colonies Three primary essential oils are useful in helping honeybees maintain their good health: lemongrass, spearmint, and thyme.
Beehive
Beginner Queen Rearing---great website with lots of information. Gardening Tips & Lots Of Pictures also Lots of Good Fresh Garden Recipe www.gardentheeasyway.com
Feeding Tea Tree Oil To Bees to Kill Mites, a post from the blog The Homestead Survival, written by The Homestead Survival on Bloglovin’
All across the nation, people are rediscovering the art and science of beekeeping. A hive of bees is beneficial to a garden, even one up to four miles away, by pollinating flowers, fruits and vegetables. The real allure, though, is the honey, thick and sweet, which has so many uses.
пчеларство в тръвни
One of the earliest photos I bought when I started getting serious (okay, obsessed) with buying photographs. I bought it in southwest Missouri, but on the back of the photo it says, "Laurence Hartley, Washington, Washington Co. Pa. Hiving swarm of bees." I paid a dollar for it.
Making A Package Of Bees From A Top Bar Hive With Sam Comfort At the Treatment Free Beekeeping Conference last month, Sam Comfort demonstrated how to make a package of bees from a top bar hive. For his funnel he used 4 pieces of cardboard taped together and attached it to a yogurt container with
Weakened by inbreeding and disease, bumble bees have died off at an astonishing rate over the past 20 years, with some US populations diving more than 90 percent, according to a new study.
My friend Suzanne says, 'I always know that spring is coming when I see my first big fat bumblebee popping out of a yellow daffodil.' Last week I saw my first honeybee foraging for luminous orange pollen inside a bright purple crocus. Spring is coming. In my next winter study post, I'm continuing to look…
Explore LongInt57's 15212 photos on Flickr!
You may have heard the saying “it’s creating a lot of buzz right now” where a new trend or film appears that is building up quite a lot of reaction. For any marketing campaign, companies yearn for this type of hype and now we have a new strand in the world of marketing with buzz marketing. Today, the word on the street is a new marketing strategy and if you ever catch yourself passing on praise or asking ‘hey, did you hear about…?’, you’ll be acting as a marketer without realising it. To update us on this hot marketing trend, Amy Stenson, social media manager at The Audit Lab, tells us everything we need to know. What exactly is buzz marketing? Buzz marketing comes from a form of viral marketing, whereby the promotion happens when a message is spread via social media or by word-of-mouth at a very quick rate in a short, current space of time. Hence the phrase ‘it’s gone viral’. Often the message or content is powerful or amusing, one that evokes strong emotions. It’s a brilliant way of spreading a message, campaign or video as to create that ‘buzz’, you’re not paying each sharer, you’re simply just impressing them enough to organically pass on your content or brand message. Buzz marketing statistics 92% of consumers believe suggestions from friends and family more than advertising 88% of people trust online reviews written by consumers as much as they trust referrals from personal contacts 74% of consumers identify word-of-mouth as a key influencer in their purchasing decisions. Researchers found that a 10% increase in a word-of-mouth translated into sales lifts between 0.2 – 1.5% 71% of people are more likely to buy when referred to by social media (HubSpot) 43% of social media users report buying a product after sharing, favouriting on Facebook, Twitter or Pinterest (VisionCritical) Word-of-mouth has been shown to improve marketing effectiveness by up to 54% (MarketShare) Top buzz marketing examples In order to create a successful buzz marketing campaign, you need to factor in these key examples and decide which route is going to work best for your brand, message, product or service. Many companies have created a buzz in very different ways and here are our top picks on the ones that have achieved proven results. Creating a viral video There could be many successful viral videos to choose from but there’s no better example than the famously competitive slot for the Christmas advert of the year. Companies, especially supermarkets, compete every year for the best viral festive video, often trying to stir up emotions from leaving you in tears to then have a warm, fuzzy feeling. Example: Sainsbury’s 2014 Christmas advert which was set during Christmas 1914 depicting the true story of the First World War truce when British and German soldiers decided to exchange gifts and play football, marking the centenary of the First World War. Causing some controversy with critics calling it distasteful and exploitative, YouTube ranked the video as the highest viewed Christmas advert of that year in the UK with positive reactions from The Royal British Legion with Sainsbury’s helping donate around £500k to the Legion. Using influencers Another way of using buzz marketing is by using ‘influencers’. This is where a brand will start off by giving their products, for example, to people who have many followers and who suit their brand. So for instance, a well-known fitness blogger or celebrity may be contacted by a healthy foods brand to be given a product for them to try out and shout out about to their thousands or millions of followers. Soon the buzz begins! Example: Sun Peaks, a ski resort in British Columbia wanted to increase brand awareness of their top winter attractions and to show off the region’s stunning natural beauty. A campaign was designed by Travel Mindset to target adventure-goers in the Pacific Northwest by using one of Canada’s top adventure photographers and Instagram influencers, Callum Snape (@CalSnape). Combined with daily Instagram stories, short Facebook videos and breathtaking images, the influencer campaign drove 200,000+ article views, creating a massive spike in interest for the company’s target market. Creating something funny This could be an original meme or picture, a question or commentary nobody has thought of before. Example: Thinking outside the box, when KFC had a disaster of running out of chicken at the beginning of 2018, (after changing its supplier) the company decided to take out a full-page apology in some newspapers. Along with the apology, they put a cleverly, funny image of a KFC bucket with the letters rearranged to ‘FCK’ to imply an expletive you would make if you did indeed make a huge cock-up! This advert went viral on social media, which proved that PR disasters can be remedied and a lot of things can be healed with laughter. Going controversial With buzz marketing, one of the best ways to get people talking is to open up a divisive topic, but if a brand wants to comment on something controversial, they need to think very carefully about how they want to portray themselves. Nevertheless, if a company can stand by their message and makes headline news, this can create great awareness. Example: One great example of this is when Gillette created an advert to flip their slogan from ‘the best a man can get’ to ‘the best a man can be’. The video commented on the theme of ‘toxic masculinity’ and received a lot of criticism for attacking men. Unsurprisingly, this caused a lot of debates with it making article headlines and garnering huge attention on Good Morning Britain with a few voices, including Piers Morgan criticising Gillette’s take on how men should be. However, many praised the advert as they saw it as opposing bad habits and celebrating what men can be, with ‘positive masculinity’. The advert immediately went viral, gaining over 30 million views and despite the backlash, data has shown that it had a great impact on appealing to a wider market, including women. Which, if you think of consumer trends and how women dominate consumer markets, this is quite an outcome as women may show more preference to this brand when buying for the men in their life. Sending out a powerful message Depending on the current climate, you may wish to pitch in and make a serious statement. This can overlap with controversy or depending on how confident you are with the message, it may simply just be a positive, thought-provoking message worth sharing. Example: Over the first ten years of Dove’s ‘Real Beauty’ campaign, sales for the soap company jumped from $2.5 to $4 billion and PR Week anointed it as the Best U.S. Campaign of the Past 20 Years. The campaign quickly became more than just a promotional advert for soap; it’s now a social movement aimed at making women worldwide feel better about themselves, and celebrating diversity in beauty and self-esteem. Videos online created a powerful and positive buzz to cut through the noise of overly Photoshopped and unrealistic beauty standards. Using FOMO (fear of missing out) Nobody likes to miss out hence the trendy term ‘FOMO’, and from it appears another clever buzz marketing example; using a secret. Rather than putting everything out there, you may wish to share sneak peeks, previews and teasers to entice your audience. Example: The best examples of this type of buzz marketing is when artists have an upcoming album or tour and they want to create a buzz for it by ‘leaking’ or showing teasers. Take Adele for instance, who didn’t believe in social media and wanted to make her new music release ‘an event’. During one of The X Factor’s ad breaks, some lyrics on a black screen appeared (in Adele’s branding) along with Adele’s iconic voice with no other information, just a 30-second teaser of one of her new songs ‘Hello’. Without her even having to announce online, everybody was doing it for her and created the hype of what was to come as it was unexpected and exciting, leaving you wanting more. A final ‘buzz marketing’ example is the unintentional one! Often the viral hits are the ones that are accidental. Take this BBC interview for example where an unexpected guest appears… Even though this wasn’t in their plans, BBC has managed to make their brand and message on news about South Korea with Professor Robert Kelly travel worldwide with a little help of impromptu toddler humour. The video has racked up over 34 million views with even a follow-up interview with the professor, his wife and children garnering over 10 million views! So, maybe it’s something to think about; having the camera ready to capture those spontaneous moments that could go viral. Related posts: Easy Treacle Tart Recipe to tempt your tastebuds Treacle Tart Recipe Preparation time: 20 minutes Cooking time: 30 minutes Ingredients 200g DS-gluten free Shortcrust Pastry Filling 300g golden syrup 25g butter Grated zest and juice of 1 lemon 200g breadcrumbs made from a DS-gluten free White Sliced Loaf 1 medium sized egg yolk Method 1. Knead the pastry... How to think slim and lose weight Do you struggle to shed the pounds? Are you like me with stones to lose? Do you want to strive for your best weight loss? Do you believe you can learn to think slim? I would like to tell you how to think slim and lose weight. I started on... SpecSavers Converse glasses review Specsavers have launched a range of Converse glasses with stylish optical and sunglasses and they challenged me to style them up. Here is my SpecSavers Converse glasses review. This coincided with me finally feeling the fear and doing it anyway and signing up for my college reunion dinner. It would... Learning about art on our home education journey Learning about art at school consisted of me coming up with ideas that I could never quite carry off and admiring the other student’s artwork particularly those of squashed cola cans. I knew I liked Renoir having seen one of his paintings on a greetings card. I knew my Mum...
