Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu
In the competitive world of luxury business, creating a luxury brand is a pursuit that demands strategic planning, creativity, and a deep understanding of consumer psychology.
I'm not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer evangelism. In terms of my own approaches to marketing, I have reasonably good instincts but nothing resembling formal training. That said, I know when something is awful. A few years ago, my friend and occasional
The Fundamental Steps in Building a Powerful Brand Identity
Want to stand out in the sea of listings? Learn how to brand your Airbnb - from positioning your brand to designing an interior that screams "you!", we’re talking all things branding.
Whenever I poll my readers, “How do I write my brand story” is the question with off-the-chart responses. Answering this question makes me giddy inside because writing your brand story requires the perfect blend of brand strategy and copywriting. [And if you’re not quite sure what a brand story actually is, make sure this post […]
Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More
Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an
Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an
This infographic on strategic options for small business growth is adapted from Rieva Lesonsky, CEO, president, and founder at GrowBiz Media. She is also a contributing writer for SmallBizTrends.com.
Scandinavia Standard's presentations from The Hive conference in Berlin, including branding your channels and the Business Model Canvas, as well as lessons learned.
Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.
This is the time of year when we look forward to more color — leaves and buds bursting out after a long barren winter, and exchanging black snow boots for polkadot rain boots! And as we think about color around us, it’s a great time to think about how you’re using color in your branding. I've shared
Want to grow your small business' presence on TikTok? Here are 41 video ideas to help get you started and inspire you to keep creating content.
Developing your brand strategy development will give your business the clarity and confidence needed to scale - read this post to learn how!
Your brand idea should be simple interesting, unique, and ownable, while being inspiring to employees, and motivating to consumers.
Over my time consulting independently, I’ve developed a content strategy framework for high-growth startups. This article documents that framework.
Learn how to build a brand, not just a business in this blog post. I outline 5 steps that you can action to help you build a flourishing online brand.
By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors. In this article, we'll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.
For small businesses, influencer marketing on Instagram can amplify exposure to large audiences. But there are some common mistakes to avoid!
The days of direct selling are over, and emotional branding is the star of the show. We dive into the power of branding and how you can harness it for your business.
Wondering how to build a successful luxury brand? I'm sharing my top 4 luxury branding tips from Louis Vuitton in this post!
Looking to create a strong brand identity? Check out our comprehensive brand adjectives list for small business owners! Choose from over 100 descriptive words that accurately reflect your brand values and resonate with your target audience. Refine your brand messaging today!
Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.
Brand Foundation Series: your purpose. How to define your why or purpose. Why did you start your business for you? And why did you start this business?
Automate Growth and Engagement with Chat Funnels It’s no secret that marketing your business relies on the opportunities you have to connect a growing audience to your offers. And sometimes, because of an algorithm or the fact that you simply just don’t have the time to reply to every DM, email, and comment (who does?!), […]
