A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan. 10 questions and basic choices to define your personal plan. Four guiding principles for the answers: consistency, be distinctive, credible and sustainable. There is no magic formula! Look at my post marketingpersonale.blogspot.com/2010/04/marketing-persona... Send a direct message at twitter.com/steprincipato
In this blog post, we will discuss brands that collaborate with small influencers. As brands have become more and more aware of the power of micro influencers, they are willing to pay them for sponsored
Want to create brands that press your customers' buttons? You need some psychology.
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Eres un héroe o un amante? Quizás un rebelde (con causa). O de pronto lo que quieres el gobernar el mundo. Los 12 Arquetipo de marcas
The use of brand essence wheel is a marketing format created by Bates (1995) for capturing and communicating the conceptual refinements of a brand. From the brand essence wheel business individuals…
Written by Laura Jane Boast
I found this on Pinterest a while back, and found it encouraging. Not only does this speak to young designers, but I think it really speaks to anyone who is seeking or currently in employment. The …
Every brand needs content creation and marketing guidelines to get their messaging across in the way they intend. Here's how to build yours!
Hola: Una infografía sobre el significado de los colores. Un saludo
For international office design, it’s all about sense of place. Four international offices chose designs and architectural plans that reflect its own brand identity and as a place designed for employees and clients.
Dreaming of traveling the world? Here's how to get started with 7 different location independent jobs, even if you have no experience!
Global Strategy Local Strategy Company Analysis Brand Positioning CBBE We identified the competitors of Louis Vuitton to be Hermès International SA and Gucci. The reason for this selection is bec…
Strategic communication planning is an important part of business and nonprofit management because it saves time, money, and stress – while helping achieve business goals. Here's how to create a strategic communication plan in three sections.
Having a defined brand is a must in today’s technologically advanced and connected society. In the 2nd Edition of this popular post, we go deeper into this topic.
6 tips for the perfect business pitch #startup http://t.co/3K4qGl3oAZ
How to build a successful brand? This is how we as a professional branding and advertising agency does branding projects with strategic branding approach. See our 7-step approach here.
Pitching to investors is probably one of the most nerve-wracking parts of being an entrepreneur. This is true whether you’re raising your first angel round or you’re a seasoned pro...
Whether you hope to stand out to future employers or simply create a solid reputation for yourself, having a strong personal brand is important.
Ikigai is a Japanese concept that translates to "reason for being." Here's how I found mine, and what it meant for my life as an entrepreneur.
Something happens when I’m at the gym. I’m not sure how to explain it but whenever I start exercising and reading my UX articles (yes, I really do that), it’s as if things start connecting that I had…
