The Fundamental Steps in Building a Powerful Brand Identity

Here’s how you can break into an $8 billion industry full of opportunities to make passive income.

Conduct a successful website audit for your business with the 4 most important pillars of website design and optimization: Effectiveness, Design, SEO + Tech

A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan. 10 questions and basic choices to define your personal plan. Four guiding principles for the answers: consistency, be distinctive, credible and sustainable. There is no magic formula! Look at my post marketingpersonale.blogspot.com/2010/04/marketing-persona... Send a direct message at twitter.com/steprincipato

Marketing Canvas helps you when you build collectively the Marketing Strategy of your business. It works for entrepreneurs but also for corporate. It is strongly inspired and aligned with Business Model Canvas, Value Proposition Canvas from @AlexOsterwalder , Lean Startup from @ericries ‏ and Des

Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu

Your website's homepage is your digital front door. It's the first impression visitors receive of your brand, and as such, it needs to be carefully crafted to make a lasting impact. There are a few key elements that make the structure of website homepage is engaging and converting visitors.

We're bombarded with 5,000+ ads per day, but we don't ignore all of them. Here are the brand archetypes marketers use to communicate their stories to us.

Upscale branding, collateral, and website design for interior designer.

This is the time of year when we look forward to more color — leaves and buds bursting out after a long barren winter, and exchanging black snow boots for polkadot rain boots! And as we think about color around us, it’s a great time to think about how you’re using color in your branding. I've shared

Struggling to name that colour? Find a bumper list of colour names and shades to help you create the perfect brand colour palette.

In just five steps, anyone can create a strategic marketing plan. This guide walks you through the process and gives you handy tips along the way.

If you're a graphic designer reading this blog, there's probably a good chance you already know how tough graphic design can be. However, practice makes

Newsletters are one of the most effective ways to reach your B2B audience. Here are some tips to make your newsletters even more effective.

I'm sharing all my secrets to creating the perfect website color palette!

As I’ve been writing up my design process, I’ve been creating some more tools and templates. Here is one for the ‘scoping’ and ‘understanding’ part of design wo…

Do you ever feel like just another photographer in a sea of photographers? Or struggle with thoughts like, “Why would anyone ever hire me over someone else? There are so many photographers out there! The market is oversaturated with photographers.” If so, I wrote this post for you, because a. I’

What is the most common landing page structure? Today I will guide you in this regard with maximum effort.

Ever tried to print an image that's been saved for the web and noticed that the image quality was significantly downgraded? Or, have you ever tried to PhotoBiz Growth Hub

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors. In this article, we'll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.

Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an

From choosing the right color profile to sizing a document for binding, creating a design that looks good in print requires that you plan for the printing

Modern – Marketing Agency Hero designed by Violetta Martinova for Unikorns® Agency. Connect with them on Dribbble; the global community for designers and creative professionals.

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Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.