One thing I remember vividly from my time spent working in the fitness industry is how saturated the market was. There wer (and still are) endless resources of personal trainers, group fitness trainers, nutrition coaches, etc. However, back then, we were really only competing locally. Now, you’re competing with virtual PT, online coaches, courses, apps […]
As business owners, understanding your audience is crucial. Diving a little deeper, we need to understand what motivates their decision-making and purchasing behaviour. When it comes to consumers, most people believe that purchasing decisions are made through a rational, logic-based consideration of available options on the market. You might be surprised to learn that neuroscience […]
I get it, hiring a designer is an expensive venture. Especially the ones that you really want to work with. So why bother? There are so many resources available nowadays that you can slap your own brand together without even having to look for an outside opinion. You’re on a slippery slope here. I am […]
One thing I remember vividly from my time spent working in the fitness industry is how saturated the market was. There wer (and still are) endless resources of personal trainers, group fitness trainers, nutrition coaches, etc. However, back then, we were really only competing locally. Now, you’re competing with virtual PT, online coaches, courses, apps […]
