“On average, menstruators spend seven years of their lives on their period,” says healthcare and femtech company Emm. In response to the underfunded and under-researched field of reproductive health, they are creating the next generation of consumer health products designed to empower individual health through technology and specialist knowledge. Emm’s smart menstrual cup – the first ever bio-wearable menstrual product with an integrated sensing system – provides accurate personalised data of period cycles and flow rate, leading to a greater awareness of menstrual and gynaecological health.
Hola: Una infografía sobre el significado de los colores. Un saludo
Leeds International Festival of Ideas (LIFI) is an annual event that unites thinkers, writers, creatives, and knowledgeable experts across diverse domains, such as science, technology, politics, and culture. Since its inception in 2017, the festival has firmly established itself as a prominent fixture in the city’s cultural calendar, renowned for its ability to present intellectually stimulating ideas from across the globe. Rabbithole, long-term collaborators and fellow Leeds residents, returned to create another captivating identity for the 2023 version. This time, featuring abstract 3D totems and playful type, Rabbithole’s identity encapsulates the festival’s commitment to creative exchange and lively discourse.
Simplemachine explains how to build your brand identity and establish an online footprint in search engines like Google, Yahoo & Bing.
Global Strategy Local Strategy Company Analysis Brand Positioning CBBE We identified the competitors of Louis Vuitton to be Hermès International SA and Gucci. The reason for this selection is bec…
46% of marketers feel that retargeting is undervalued, so should you be using it? Find out how to get better results with retargeting.
People disagree with this quote, but I think the spirit of it is true. However, I would change it slightly: At many established companies, Product Development and Marketing are in different…
When to apply which design method? How to connect the dots and use your knowledge efficiently? This mind map may help.
Michael Mikulec's sterling academic record stands as a testament to his dedication and passion for the field of design. He honed his craft at Yale University, earning a Master of Fine Arts in Graphic Design, underscoring his commitment to continual learning and professional growth.
“To engage your audience emotionally, you must let your brand’s personality show. […] When you present your brand’s personality clearly, your audience can relate to it as if it were just another…
We explain how brand archetypes use psychology to help your company provide a worthwhile and valuable relationship with your customers.
The 2 Dimensions in this model are users’ satisfaction and functionality — based on those you can determine 4 different feature types.
Dear readers, The end of the blog is approaching… So, to conclude our marketing study of Levi’s and Diesel we propose you to analyse the brand identity of these two denim brands. The brand identity…
Obsidian is a free application that offers you to back up all your knowledge. Does it sound like something from the future? Yes, kind of. But I spent a few days exploring existing Obsidian knowledge…
Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu
Everything you need to know about design theory – made easy to understand with tips and graphics.
UX Knowledge Base Sketch #46
There's been a good amount of talk on the web about the "T-Shaped" marketer becoming a model for the future. Several articles will go into more depth than
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One of the most important parts of your market research is your competitor analysis It's nothing to be ashamed of. Every successful business in the history of the world has had to conduct some sort of competitor analysis or research in order to find out how to best position their brand.
How to pick the perfect brand fonts (click the links to jump ahead to each section): Get to know your brand personality Understand the personality traits of each font category Know your budget and licensing requirements Pick a pair of brand fonts that matches with your brand personality Make sure your brand fonts meet 3 […]
In this post we will talk about colors! The art of choosing the right color for a logo (or any other design concept) is as hard as important and this post will bring you some information about how …
The main goal of Card Sorting is to improve a website’s or an application’s Information Architecture, to help designing how the information is organized and labelled.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Gamma Rose: An eclectic combination with an affinity towards knowledge. Possible uses: An art studio. A graphic design brand. A video game.
For a time I have been wrestling with a way to help my colleagues and stakeholders better understand how design can and should be incorporated into the product design process. They have mostly…
Infographic is a great way to turn the most boring data into the most comforting graphic, which is much easier for reader to digest. As web designers have
These names have fascinating origin stories.
