How to build a successful brand? This is how we as a professional branding and advertising agency does branding projects with strategic branding approach. See our 7-step approach here.
When U.S. soldiers returned home after World War II, they found a country quite different from the one they had left. Wartime production had helped pull America's economy out of the depression, and during the late '40s, young adults saw a remarkable rise in their spending power. Jobs were plentiful, wages were higher, and people were eager to spend. Between 1945 and 1949, Americans bought 20 million refrigerators, 21.4 million cars, and 5.5 million stoves, a trend that continued well into the 1950s. The massive growth of suburban populations meant an even bigger demand for automobiles. Families of all income brackets were buying televisions.
Discover the power of visual metaphors in advertising. Explore compelling examples, and learn how to create effective visual metaphors to enhance your messaging and ads.
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Creating your brand color palette can sound difficult and often creative businesses are unable to narrow down a color palette that aligns with their style!
So last week, the disgustingly talented Nils Leonard posted this on his instagram. I have to say, I love it. Sure, it’s for Mothers Day that affords more creative licence in terms of how a br…
Every brand needs content creation and marketing guidelines to get their messaging across in the way they intend. Here's how to build yours!
Wondering how to build a successful luxury brand? I'm sharing my top 4 luxury branding tips from Louis Vuitton in this post!
Hey girl, I get it, not everyone naturally knows how to work with color. So, the very idea of color branding can be overwhelming. But as business owners we simply can’t avoid the fact that color affects sales. Big Time. In fact, they say people’s product decisions are based 60-80% on color alone.I’ll let you
Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu
we recently spoke to the LA-based artist who works across a great variety of media including graphic design, illustration and animation.
Ever wondered what could be the primary cause of our childhood fascination with cartoons? I did. Tons of times in fact. With little success very often. Thankfully for me Scott McCloud in Understan…
Together, we revised Beauvais’ brand strategy and design to serve as the foundation for new products, a revamped design universe and communications.
