P.J. O'Rouke once said, "Always read something that will make you look good if you die in the middle of it." While I do think there is a place for cheesy
How do you turn your Information Monster into a Story Rainbow?
Strategists face increasing pressures as they ply their role in creating communications, products, services or experiences that solve real customer problems against the background of a world of…
How do you turn your Information Monster into a Story Rainbow?
Over 90,000 people have read this guide to account planning. It includes two drawings and 4,000 words. Simple, right?
A reading list that might just change the way you think about creativity.
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This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.
**233 EDITABLE INSTAGRAM CONTENT MARKETING TEMPLATES** *(Canva + Photoshop)* --- **100% editable in Canva (Free + Paid Accounts) or Photoshop.** Simply change the colors, replace the text with your content + images and post! Great for **entrepreneurs, social media managers, solopreneurs, coaches, small business owners, marketing agencies, designers, professionals and thought leaders.** Stuck on what to post? Use templates to generate content ideas! --- **Content Templates Included:** - *Reminder Post* - *2 column posts* - *3 column posts* - *Fill in the Blank* - *Chat Bubbles* - *Bingo* - *Flow Chart* - *2 Venn Diagrams* - *Follower Count* - *Video Promo* - *2 Checklists* - *5 Tips List* - *3 Steps List* - *Word Definition* - *4 Photos* - *FAQs* - *IG Stories Questions* - *2 Torn Note Paper* - *Favorite Tools* - *Team Feature* - *Behind the Scenes* - *Article Feature* - *Year in Review* - *Currently Reading* --- **Promo Templates Included:** - *4 New Blog Post Promos* - *2 Quiz Promos* - *4 Testimonial Promos* - *11 Quotes* - *8 Podcast Promos* - *11 Designer Promos* - *2 Private Facebook Group Promo* - *Services/Price List Promo* - *6 Opt-In/Lead Magnet Promos* - *5 Sale Promos* - *Client Problem/Solution Post* - *Now Hiring Promos* - *Now Booking Promos* - *6 IG Live Promos* - *2 Resource Library Promos* - *6 Branded Retweets* --- **EASY TO USE:** - Simple immediate download as zip files - **Use psd templates in photoshop or open the PDF with the Canva links that automatically transfer the templates to your account in a single click.** - Customizing anything (colors, fonts, images, etc.). Example images not included. - **100% editable in Canva (Free + Paid Accounts) or Photoshop** --- **WHAT'S INSIDE:** - *233 photoshop 2020 templates total (psd files)* - *233 Canva Templates (links are in the PDF)* - *PDF: Instructions for getting templates into your Canva account (it's really easy!)* - *Device elements* --- **WHICH LICENSE DO I GET?** **Personal License:** - 1 personal, non-commercial social media account - Not able to run ads - **If you have a "personal" Instagram account or facebook but use it for your business, profession or are using your account to earn any money/plan to make money** OR if you **are a personal brand**, you need to purchase the Commercial License. **Commercial License:** - **For ONE business account on social media owned and run by you.** - Can run ads with unlimited impressions - Managers, Agencies, etc. must purchase commercial license for their client and if they use for multiple clients, either purchase more than one commercial license or the extended license. **Extended License:** - Unlimited commercial social media accounts owned and managed by you - Can run ads with unlimited impressions - Perfect for social media managers, agencies, who would use these for multiple clients. Other licensing info: https://creativemarket.com/licenses/general --- Maintain your social media presence, look professional and build your brand in your sleep. Come hang out on Instagram and get your new feed featured: https://www.instagram.com/angelasimonecreative
