In this post we’re going to share a 5-step process you can follow to create the roots of your B2B marketing strategy, and walk through a handful of examples and specific tactics you can include.

Get on a path to finding ROI for your brand building efforts. Learn what digital marketing metrics matter for tracking success with business growth.

Are you planning your marketing strategy for the next 12 months? Want to know the essential marketing components you need to consider?

4 trends in B2B die je in 2020 kunnen helpen om meer waardevolle leads te verzamelen en meer omzet te genereren.

Get on a path to finding ROI for your brand building efforts. Learn what digital marketing metrics matter for tracking success with business growth.

Learn B2B lead generation with content marketing here: What is B2B lead gen; B2B funnel; Lead nurturing and scoring; Marketing automation and CRM.

Human Resource Software is also known as Human Resources Management Systems (HRMS) or Human Resources Information System (HRIS) and helps in the employee management. HR software optimizes and simplifies human resource management in many ways. The software helps in managing employees, keeping employee information in order and automation of tasks, which naturally saves time and labor for HR managers and staff. It also promotes better control of resources, decision-making, and budget management. HR software enables managers to know the proportion of staff who will be required at particular times through data analysis. Such information makes the recruitment process smooth and streamlines the allocation and mobilization of human resources. Businesses that implement HR software can benefit from automation and thereby avoid losses that are associated with faulty paper records. HR software is available in different versions and can be used to perform diverse HR tasks. Some of the software is comprehensive and incorporate the majority or all HR functions. Others offer specialized assistance to specific or only town HR task. Selecting the best HR software that matches business operations can promote better talent management and increase productivity. There is flexible HR software offering the primary HR administrative duties such as database management with an option of adding modules capable of assisting in attendance and time tracking and any other desired service. A small business can opt to use the on-premise HR software that operates on a small network within the company as it is installed on personal computers. Its access is limited to the machines that the software has been installed on. It is secure with a lower cost compared to crowd-based software. The other option is the crowd-based HR software. It can be accessed on any device connected to the internet using logins offering mobility and greater flexibility. HR software features include time and attendance, employee tracking, learning management, applicant tracking, payroll, performance review, employee self-service, and benefits administration. Here are benefits that small businesses reap from installing the HR software. You may like to read: Top Core Human Resource Management Software (Core HR) and How to Select the Best Human Resource Software for Your Business Why Small Business Need Human Resource Software Reasons Why Small Business Need Human Resource Software Enhancing payroll management: Payroll management is one of the main challenges for small businesses. HR software assists in payroll management, thereby saving time and eradicating errors that employees make. Integrating attendance with payroll functions can help businesses in controlling compliance issues, overtime and labor costs, and in making sound decisions without delay. A small business may want to contract workers for a specific project or period of time. HR software makes it easier to manage and calculate the compensation of contract workers and to maintain communication with them beyond the office location or hours. Improving the recruitment process: HR software digitalizes recruitment and makes it employee-centric, thereby helping to attract the best talent for the business. It can be integrated with [...]

The significance of content in today’s digital world is immeasurable. As per recent studies, we can learn that brands thatContinue reading

Online marketing is the process of advertising any kind of good or service to potential consumers via digital strategies.

Influencer marketing can be a valuable strategy in the B2B world, not just B2C. Here's how to get it right for your B2B company.

By the common effort of our marketing team, we compiled the most up-to-date digital marketing checklist for you.

Learn SEO, PPC, social media, and content marketing from top-notch field experts. Get officially certified by a world-renowned company.

Mobile A/B testing consists of comparing elements variations to see which one performs the best. Discover the best tools for 2021!

In the business world, you don’t have to look far to see that the number of B2B companies engaged with...

Are you not seeing the results from your network marketing business that others are raving about? Let read how to use a sales funnel to build your business

Once you're ready to sell your services or share your photos online, these photography cheat sheets are going to be really helpful.

B2B landing pages can be tricky to get right. Check out B2B examples of the best campaigns and see what they do that makes them so successful.

Content Marketing World 2019 is upon us. As the largest content marketing conference in the world, CMWorld brings together a...

Infographic spread from IL — Intelligence in Lifestyle design by Francesco Franchi

Our columnist dons his fortune-teller’s robes and peers into the near future of the ever-changing art industry.

Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy...

Our one-page brand plan template to get everyone on the same page, so everyone knows the vision, analytics, key issues, strategies, goals, and marketing execution.

The B2B marketing website is critical in driving demand through clarity, trust, content and design. We invite you to use this checklist to review your website service pages.

Listicles can be a great content format that readers love, but they can also drive readers nuts if done wrong. Check out the complete list of what to do and what not to do.

The global IoT market will grow from $157B in 2016 to $457B by 2020, attaining aCAGR of 28.5%. Discrete Manufacturing, Transportation and Logistics, and Utilities will lead all industries in IoT spend. Learn more from the latest Roundup of IoT Forecasts and Market Estimates, 2017.

With millions of Facebook pages online, how do you get your Facebook page seen? Check out these tips.

Each year, Content Marketing Institute releases a new version of its B2B Content Marketing Benchmarks, Budgets, and Trends report, providing a timely contextual snapshot of the discipline at large …