We have shot a number of campaigns for Ethique including a number of new product releases. We used a bright colour palette that is reflective of the Ethique...

We always had the feeling that nutritional supplements always look kind of boring and pale and give you the uneasy feeling of buying sterile “medicine”? We wanted to change that, which …

Jo Cutri Studio developed a packaging design strategy for South Africa’s premier online natural health store, Faithful To Nature for their own brand. The aim was to create an iconic brand look to span the entire product range while keeping each of the five different groups unique and creating a strategy that future proofed the ever growing range. The colours for the Pantry range are combinations of bright, bold colours and abstract illustrations while at the other end of the spectrum, whereas the Beauty range uses a more rich and organic palette.

A health & beauty gift guide full of modern beauty, skincare and personal care with 10 ways to give someone you love the excuse to pamper themselves.