Dieses Fachbuch zeigt konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktanbieters in den Vordergrund stellt, die Marketing- und Sales-Kommunikation erfolgreich beleben kann.

Ob sich Content Marketing an andere Unternehmen (B2B) oder direkt an Endverbraucher (B2C) richtet, scheint auf den ersten Blick nur eine Frage der Zielgruppe zu sein. Tatsächlich sind die

Content - ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the Why, What, How, and Where of B2B content marketing.

Business to business (B2B) marketing isn’t all that different from business to consumer (B2C) at the end of the day. On the surface, it seems like one would be more logical while the other is more emotional. However, as you’ll soon learn, that’s not always the case. But there are a few big differences between...

Everyone can benefit from an effective content marketing strategy, but unless your audience is everyone, you may want to tailor your strategy to meet your audience's needs.

Learn how to create or update your content marketing measurement plan to help you deliver better content ROI for your brand – Content Marketing Institute

Lorsque l’on parle de marketing, on évoque souvent les termes de Business to Customer (B2C) ou Business to Business (B2B) pour caractériser les différents types de cibles possibles pour une entreprise. En effet, selon votre secteur d’activité propre et votre positionnement, vos cibles seront différentes et vos stratégies marketing doivent donc s’adapter à cette réalité. […]

Thinking about delving into the world of content marketing? Here are 35 statistics that will tell you what you need to know about this ever-evolving industry.

The 4 key sources to seek insights for marketing planning One factor in effective marketing planning is building up strategic ideas around which you can build a plan - these are customer problems to solve, or outcomes they are seeking..

Differences in B2B and B2C Content Marketing

Zoek je cijfers om het belang van content marketing te onderbouwen? In dit artikel vind je 69 overtuigende cijfers van B2B en B2C bedrijven.

Regardless of client, there’s always either a B2B or B2C focus that takes place. That said, few are the people—including lower-level marketers, from time to time—who actually know much of the subtle differences between the two marketing targets. Sure, B2B stands for “business to business” and B2C represents “business to community,” but there’s much more

Updated April 2019 As competition continues to grow for online customers, content marketing is more important than ever before for any growing brand. However, many businesses are still failing to engage with prospects at appropriate times in the sales cycle. To gain the competitive advantage, brands need to develop a... Continue Reading

Get the FREE 3-Day Social Media Content Workshop Here Improve Content Marketing Strategy for your Online Success Have you ever heard that content is king? Well, that sure is true so you have to improve

Can B2C-style content marketing work for B2B? Yes, but only up to a point. Here's what we can borrow from B2C, and what we shouldn't.

Business and consumer audiences require very distinct marketing approaches. Learn the differences between B2B and B2C marketing, and how to be successful in either.

Learn the biggest differences between B2B and B2C content marketing to generate right engagement and better ROI.

The future of social marketing involves “human sensory building”, and weaving this into the marketing experience at each stage of the customer lifecycle.

Create objectives you can measure with these examples

Can IBM learn from a Starbucks marketing campaign? Can a marketer from Nike use a best practice that worked well from Intel? Let's find out.

LinkedIn is an ideal platform for B2B marketing with plenty of targeting and engagement opportunities.

Growing sales is an art and a science. Art is the persuasion, science is the technology. Here are 5 growth marketing tips all entrepreneurs need to know.

Erreichen Sie mit zielgerichtetem Content Marketing & SEO mehr Kunden. Wir zeigen Ihnen, wie sich Content Marketing im B2B und B2C Bereich lohnt.

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.

Learn the 6-steps needed to craft a winning B2B Digital Marketing Strategy here.

Learn how a mash-up of marketing funnels and audience segmentation helps you create health care content that meets the needs of consumers at every stage.

Las redes sociales se plantean ya como un elemento imprescindible a la hora de elaborar estudios de mercado ya que muchas empresas tienen presencia en ellas. Algunas herramientas, como Tickr, son buenas aliadas para estudiar las tendencias de una palabra clave en Google, o las veces que se menciona una marca, así como conocer el […]

Are you looking for ways to WOW potential clients? Do you want your business to stand out from the crowd?

Messenger Bots is the future! Bots help you to be available for your customers when you are not. Segment leads with messenger bot and convert at a much higher rate. Read 5 ways you can use bots to grow your business.

Software de base de conocimientos: ¿qué es, para qué sirve y cuáles son los diferentes softwares para el manejo de una base de conocimientos?

Here are the top 10 reasons your brand needs to be on Pinterest.

If you’re running an e-commerce store, you should be using Google Analytics. Few tools rival its importance. Since its introduction in 2005, Google Analytics has been serving foolproof data for websites in all industries. From business to travel, websites across the board utilize Analytics as a go-to tool. But for e-commerce stores, Analytics is a must. Why? […]