Read The Adweek Copywriting Handbook summary to find out how did one of the America’s top copywriter, Joe Sugarman, made thousands of sales with his copies?
For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations for a robust TV portfolio that includes two broadcast networks, 17 cable channels and more than 50 digital properties.
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REI will be closing its stores on Black Friday and paying 12,000 employees to take the day off, a move that has generated lots of goodwill—except on Reddit.
"He doesn't believe in bureaucracy and hierarchy," says Daily Mail US CEO Jon Steinberg.
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Facebook continued to edge into LinkedIn territory by integrating jobs aggregator ZipRecruiter into its platform.
Yesterday we looked at some grand tourism ads for Wyoming. Today, let's take a peek at a tourism campaign that's more humble, at least on the surface—Wieden + Kennedy Portland's new ads for its home state of Oregon.
The design firm was hired to rid the chain of stale and incongruous imagery.
Joseph Sugarman's Adweek Copywriting Handbook review by Mau. Read our book review of the Adweek Copywriting Handbook by Joseph Sugarman.
The social network acquired the messaging app for $19 billion in 2014.
Milton Omena distilled Picasso, Van Gogh and more into simple icons.
And he’s getting an assist from crowdsourcing platform Betabrand.
Agency executives and industry watchers remain divided about whether more ad industry whistleblowers will come forward in the wake of Erin Johnson's claims of sexism, racism and harassment by former J.
Brockett Parsons was a man at the peak of his career—but something was holding him back.
A ring that’s incomplete for a reason.
Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare
Its forecasting panel was revamped, and Boolean logic can now be used in queries.
Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."
Brandenburg’s modern, well-received logo tells the story of the nation.
With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild—and perhaps suggest a less selfish approach to holiday shopping. Enter Patagonia.