See the creative work of agencies as they promote their company.

Every marketer should know Rosser Reeves. He was a highly successful advertising executive and the originator of the Unique Selling Proposition (also known as the Unique Selling Point or USP).

This week are excitedly crossing the pond to chat with Rita Goulão , an Art Director, Graphic Designer, Illustrator and DJ from Porto, Portugal, who is currently based in Barcelona. Rita is fond of giving brands an image, illustrating good ideas, communicating with graphics and lettering e