Ad-Tech
Developed by Terence Kawaja of LUMA Partners, the Display Advertising Technology Landscape makes an attempt to map out the companies involved in this ever-changing business. This is his latest version, but even he admits that his chart is far from perfect. By definition the cha
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VCs and public market investors cringe when they hear the words ad tech. It’s no wonder why. The segment has been soured by an over-saturation of ad networks and poor performing IPOs. Rocket Fuel’s stock is down more than 80 percent since its IPO in September 2013, while Millennial Media is down 94 percent since it went public a year earlier.
eMarketer principal analyst Lauren Fisher joins fellow principal analyst Nicole Perrin to talk about recent coverage from The Wall Street Journal about how Google came to have the biggest digital ad business. Then they discuss ad tech consolidation and a handful of recent video-focused deals, including Roku’s acquisition of DSP dataxu and Xandr’s purchase of SSP Clypd.
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No competitor comes anywhere close to Google in terms of total ads served.
Business Insider's ad tech rich list.
The technology works - but so does respecting your audience and giving them what they actually want to read
In recent years, Google has been at the forefront of discussions concerning data privacy and digital advertising. Its Privacy Sandbox initiative, which aims ...
Last year, Rocket Fuel CEO Randy Wootton said an ad tech consolidation was imminent. "They're going to consolidate and get rolled up and disappear," he said
Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.
quantumdesigns created a custom logo design on 99designs. They got dozens of unique ideas from professional designers and picked their favorite.
The credit union focused on serving your financial needs through Personal & Business Banking, Wealth Management, and Commercial Lending.
Mobile ad tech company Fyber has partnered with two mobile app advertising networks, Adcolony and Tapjoy, to launch an in-app header bidding platform, Fairbid.
Pandora announced this morning it's acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash,
Bill Day, who had served as the company's CEO since 2008, has resigned, effective immediately.
jonny X created a custom logo design on 99designs. They got dozens of unique ideas from professional designers and picked their favorite.
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