Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an

Why does Apple’s brand mean so much to so many people? How is it that they seem to sell their products almost effortlessly while other manufacturers are constantly clamoring for our attention and we give them no heed? When it comes to innovation, invention is only half of the equation. With every great invention you [...]

We created the RACE Framework to help digital marketers plan and manage their activities using data and analytics to grow their businesses

Discover the importance of setting branding goals for your blog's growth and how to create an effective branding strategy using the SMART framework.

Improve the effectiveness and success of your marketing strategy by using the SMART framework to create your marketing goals and objectives. Learn more!

Coca-Cola's creative genius - what can we learn? Learning the commercial case for creative marketing I'm a fan of marketing that thinks, before it does. And, if I am honest, tired of "digital" marketing.

digital brand differentiation should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector

First, of course, you need to develop your brand strategy, but once you’ve got that, then the big questions is: You might want to make the brand look smart, professional, clean, or whatever it might…

Business frameworks and tools such as SWOT, Porter's Five Forces, BCG Matrix, PESTLE, Ansoff Matrix, VRIO, Strategy Diamond, OLI Paradigm, Value Chain and

Each and every firm or business organization has to work with a plan or strategy to achieve the desired goals. Hence, we can say that adopting or choosing the r

Download our free digital marketing strategy template integrated across the RACE Framework to create a comprehensive digital marketing plan

Examples and tips for using the AIDA model in the real world. Perhaps the best-known marketing model, but how do you apply it in day life?

The 'Convert' step in the RACE Planning framework defines how to maximise conversion rates to sale. Find out more with our expert hub page.

Create a brand strategy that can withstand the test of time The building blocks of an effective brand strategy Since the turn of the millennium, more than 50 percent of Fortune 500 companies have suffered or failed.

The most accurate representation of the current digital marketing ecosystem and consumer's behavioral patterns

**Moscovita Studio, Creative Design to Stand Out.** Developing a **Brand Strategy** may seem really complicated, but this design template has been created to make this difficult task easier for you. Whether you are a **designer** or an **entrepreneur**, the **Brand Strategy Guide Template** will become your indispensable tool and these are the main reasons: - It will serve as a **guide** in the branding process. - Use **real text**, which will be of great help and inspiration. - The **framework** follows a simple and clear process with which you can make a successful presentation. The design template consists of 20 beautiful slides fully editable using **Adobe Photoshop** and **Adobe InDesign**. The layouts have been carefully designed and intended to serve as a guide for the development of the Brand Strategy. --- — ***Product Features*** — - Photoshop & InDesign Templates. - 20 Layouts. - Dimensions: 1920x1080px - Character Styles. - Paragraph Styles. - Smart Objects. - Edit brand colors through palette. - Images, texts and graphics on separated layers. - Free fonts used (not included, download links provided). - Photography not included. - Mockups not included. --- — ***This Product Includes*** — - PSD: Compatible files for Adobe Photoshop. - JPG Preview. - INDD: Compatible files for Adobe InDesign CC. - IDML: Compatible files for Adobe InDesign CS4, CS5, CS5.5 and CS6. - PDF Preview. - Help File. --- — ***Not Included*** — - Fonts used in the preview are not included but the links for free download are provided in the zip file. - Photographs and Mockups not included and not available. --- ***Thank you by Moscovita Studio*** ---

David A. Aaker, a marketing professor at the University of California at Berkeley and author of the popular Building Strong Brands (1996), h...

Secondo una nuova ricerca, ci sono 8 strategie sostenibili che i brand stanno mettendo in atto per risollevare la propria economia nel 2020.

What are the essential parts of a digital transformation plan? How you can use RACE and SOSTAC® to create an effective plan

It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research...

В Bain & Company выбрали некие фундаментальные элементы ценности, которых получилось 30. Все эти ценности поделили на 4 блока: функционал..

Brand messaging strategy, coaching website

In this crazy, digital world that we live in, any business can really benefit from as much marketing as possible. Even if you’re a storefront or sell your services in-person, you should still consider strategies for reaching a larger audience online. The potential to connect with literally thousands

Create a digital marketing strategy. Get started today with a tried and tested step-by-step process, the Smart Insights RACE Growth System

Three tools and frameworks to shape your brand’s positioning

**Moscovita Studio, Creative Design to Stand Out.** Developing a **Brand Strategy** may seem really complicated, but this design template has been created to make this difficult task easier for you. Whether you are a **designer** or an **entrepreneur**, the **Brand Strategy Guide Template** will become your indispensable tool and these are the main reasons: - It will serve as a **guide** in the branding process. - Use **real text**, which will be of great help and inspiration. - The **framework** follows a simple and clear process with which you can make a successful presentation. The design template consists of 20 beautiful slides fully editable using **Adobe Photoshop** and **Adobe InDesign**. The layouts have been carefully designed and intended to serve as a guide for the development of the Brand Strategy. --- — ***Product Features*** — - Photoshop & InDesign Templates. - 20 Layouts. - Dimensions: 1920x1080px - Character Styles. - Paragraph Styles. - Smart Objects. - Edit brand colors through palette. - Images, texts and graphics on separated layers. - Free fonts used (not included, download links provided). - Photography not included. - Mockups not included. --- — ***This Product Includes*** — - PSD: Compatible files for Adobe Photoshop. - JPG Preview. - INDD: Compatible files for Adobe InDesign CC. - IDML: Compatible files for Adobe InDesign CS4, CS5, CS5.5 and CS6. - PDF Preview. - Help File. --- — ***Not Included*** — - Fonts used in the preview are not included but the links for free download are provided in the zip file. - Photographs and Mockups not included and not available. --- ***Thank you by Moscovita Studio*** ---

The Multichannel Marketing Plan Growth Wheel [Infographic] A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks Amidst the highs and lows of 2020 in multichannel.

digital brand differentiation should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector

The Marketing Growth Wheel Infographic Our framework for marketing success You may remember our strategic RACE framework which we created to provide a means to contextualise digital marketing.

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences