A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan. 10 questions and basic choices to define your personal plan. Four guiding principles for the answers: consistency, be distinctive, credible and sustainable. There is no magic formula! Look at my post marketingpersonale.blogspot.com/2010/04/marketing-persona... Send a direct message at twitter.com/steprincipato

Learn how to build a brand, not just a business in this blog post. I outline 5 steps that you can action to help you build a flourishing online brand.

I'm not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer evangelism. In terms of my own approaches to marketing, I have reasonably good instincts but nothing resembling formal training. That said, I know when something is awful. A few years ago, my friend and occasional

The Strategic Planning process helps organizations define a bold vision of the future and create a strategic plan with objectives and goals to reach that future.

In just five steps, anyone can create a strategic marketing plan. This guide walks you through the process and gives you handy tips along the way.

Your brand idea should be simple interesting, unique, and ownable, while being inspiring to employees, and motivating to consumers.

Stay up to date with the latest trends and find the most useful how-to content on the Web to make you a better marketer here on the CoSchedule Blog.

Learn how to write a Marketing plan using our Marketing Plan template. We show lots of Marketing Plan examples

Use this post from Writers Write, your one-stop writing resource, to explore the 12 common character archetypes and how writers can use them.

Learn how to write a strong brand brief with this step-by-step how-to guide and find free templates and examples.

Scandinavia Standard's presentations from The Hive conference in Berlin, including branding your channels and the Business Model Canvas, as well as lessons learned.

One of them is super trendy. One takes you into the past. Three can be used in a dozen different ways. And one you're going to want to try right away. Come see.

Who is this post for? It’s for you if: You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer. You’re just starting out and are unsure of what kind of business you really want

Are you thinking about creating a speed dating event? We've got your back. Here's every step you need to become Cupid of the speed dating world.

Quaint, cute, and unassuming the outside of this old house of worship shows its age in weathered wear. Seeking to preserve this piece of history, however, its owners chose to transform the interior, creating a contemporary home within classic walls. Like other cool church conversions from Zecc ( ...

Have you locked in on your brand voice? If you haven't, learn how to craft one that captures your brand's personality and tone.

In this article, we’ve compiled a variety of simple business plan templates, all of which are free to download in PDF, Word, and Excel formats.

Why does Apple’s brand mean so much to so many people? How is it that they seem to sell their products almost effortlessly while other manufacturers are constantly clamoring for our attention and we give them no heed? When it comes to innovation, invention is only half of the equation. With every great invention you [...]

I often spend a lot of time thinking about this question and still find myself shifting between the various over-lapping answers. What is this glorified term gaining so much popularity, a job…

What is self-care? Self-care is a term that is being bounced around a lot lately... and I'm pleased. Not long ago, and maybe even still now in some circles, 'busyness' was worn as a badge of honor. "I'm busy" could mean; I'm important; many people rely on me, and I'm not lazy because I have

A killer freelance writer portfolio is key to landing paid writing gigs. Learn how to create a freelance writer portfolio that gets clients as a total newbie.

Make building a modern and effective PR plan easy with this guide + template from Influence & Co's Natalie Slyman.

Rebranding can mean a lot of things, but generally it refers to the process of reevaluating and refining the image, feel, and even offerings of your blog or business. Since our goals and audience can change over time, rebranding gives you the opportunity to best fit your market (and yourself!). When I first started as a […]

Planning a business rebrand? This rebranding checklist updates all necessary areas, from website to marketing efforts.

Ever tried to print an image that's been saved for the web and noticed that the image quality was significantly downgraded? Or, have you ever tried to PhotoBiz Growth Hub

Are you dreaming of traveling the world while landing paid partnerships with exciting brands and destinations? Then you have come to the right place. After working as a content creator for 8+ years I decided to compile a lot of

Event Planning Wizard designed by Walid Ghazzo. Connect with them on Dribbble; the global community for designers and creative professionals.

Kafene Landing page designed by Marta Fryga for tonik. Connect with them on Dribbble; the global community for designers and creative professionals.

Some handy prompts to help you align your ChatGPT outputs with your desired brand voice.

From choosing the right color profile to sizing a document for binding, creating a design that looks good in print requires that you plan for the printing

Learning to structure a signature coaching program for your coaching business can be overwhelming. There are experts who swear that 5-figure masterminds are the best business model, some who recommend in-depth courses, and many who have become successful with a simple 1-on-1 model. In this blog post, we’ll cover how to structure a coaching program

As the Innocent Brand Archetype, your goal is to keep things simple. Your greatest strengths are your faith and optimism. Learn more here.